Thank you to everyone who submitted an entry into the Super Bowl Canadian Ad Challenge.

We have awarded the grand prize to:
Cundari for their “Disco” advertising spot created for Ontario Ministry of Government and Consumer Services

The winning spot will posted here on Jan. 15, 2015 and aired during the Super Bowl pre-game show and CTV broadcast of the game on Feb. 1, 2015. Stay tuned!

The SUPER BOWL Canadian Ad Challenge is a creative advertising competition designed to celebrate and elevate Canadian SUPER BOWL advertising. With the goal of rallying the Canadian industry to create ads that truly compete with U.S. commercials, the competition seeks to help migrate anticipation and reaction for SUPER BOWL advertising to Canadian creative.  The competition is free to enter.

The goal for the SUPER BOWL Canadian Ad Challenge is to focus this effort into unforgettable commercials targeted to Canadians for CTV’s exclusive Canadian coverage of the biggest sporting event in North America. We are calling on the brightest minds from our tremendously talented creative ad community to produce compelling ads that appeal directly to Canadian viewers.

The SUPER BOWL Canadian Ad Challenge is an independent competition from CTV and the Canadian Marketing Association. The National Football League, NFL Canada, and their affiliates are not sponsoring or affiliated with this competition in any way. Click on the FAQ and Rules and regulations tabs above to learn more. Contest details are subject to change.

NFL on Bell Media

Each year, the SUPER BOWL on CTV delivers one of the largest audiences on Canadian television. In February 2014, more than half of the country watched some or all of SUPER BOWL XLVIII on CTV and RDS – making it the most-watched television program of the past two years with a combined television audience of 8 million viewers.

Annually, the SUPER BOWL also ranks as the single hottest property for Canadian advertisers.

Last year Bell Media and NFL announced a multi-year extension of its broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for prime-time games on TSN.


Source: BBM Canada, final data.

A limited number entries met the qualifications for entry. If you have any questions please email

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