102nd GREY CUP Attracts 4.1 Million Viewers on TSN and RDS

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VANCOUVER (December 1, 2014) – The iconic GREY CUP continues to be one of the biggest events on Canadian television, with an average audience of 4.1 million viewers tuning in to TSN and RDS to watch the Calgary Stampeders hold off a late comeback by the Hamilton Tiger-Cats in last night’s 102^nd GREY CUP. This ranks as the most-watched sports program of the broadcast year to date, according to preliminary overnight data from Numeris.

Overall, more than 10 million unique viewers, or approximately 30% of Canadians, watched some part of the 2014 CFL championship on TSN and in French on RDS.

Audience levels for the 102^nd GREY CUP peaked at 5.1 million viewers late in the game as Hamilton mounted a fourth-quarter comeback that came down to the game’s final play.

The game is the highest-rated program of the calendar year in the Calgary Extended Market, attracting nearly two-thirds of the population to watch some of the game. The Calgary Extended Market recorded a 33.2 rating for the game, while 68.5% of people watching television viewed the 102^nd GREY CUP.

Calgary Stampeders linebacker Juwan Simpson celebrates his team’s win at the 102^nd GREY CUP, which attracted an average audience of more than four million viewers to TSN and RDS.

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Among the highlights:

The 102^nd GREY CUP becomes the 16^th program in the history of TSN to average more than 3 million viewers (joining a group that includes the last six GREY CUP broadcasts). No other specialty channel has ever recorded a broadcast with an audience of more than 3 million viewers.
The electric halftime performance by 2014 Grammy Award®-winning rock band Imagine Dragons during the Grey Cup Half-Time Show attracted an average audience of 3.45 million viewers
An average audience of 1.8 million viewers stayed to watch TSN’s extensive post-game coverage

Once again, the GREY CUP proved to be one of the premier television properties for Canadian advertisers and a coveted platform for key sponsors, including Nissan, GMC, Wendy’s, NAPA, SiriusXM Canada, and Marks.

CFL ON TSN

TSN has been broadcasting CFL games since 1986. In 2008, TSN and RDS became the exclusive broadcasters of the CFL and the Grey Cup. Since that time, the networks have established new audience records for CFL broadcasts.

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Source: Numeris

For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.

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