103rd GREY CUP Presented by Shaw Grows to 4.3 Million Viewers on TSN and RDS

WINNIPEG (November 30, 2015) – Canada’s biggest party, the GREY CUP, continues to be one of the biggest events on Canadian television, growing 6% compared to last year according to preliminary overnight data from Numeris. An average audience of 4.3 million viewers tuned in to TSN and RDS to watch the Edmonton Eskimos win a hotly-contested clash with the Ottawa Redblacks in last night’s 103^rd GREY CUP presented by Shaw. Overall, 9.7 million unique viewers, or nearly 30% of the entire Canadian population, watched some or all of the 2015 CFL championship game on TSN and RDS. Audiences for the 103^rd GREY CUP presented by Shaw peaked at 5.5 million viewers late in the game as Edmonton scored a clutch goal line touchdown to take the lead for good in the fourth quarter. Fans of the winning team rallied around the 103^rd GREY CUP presented by Shaw, as the game became the highest-rated program of the calendar year in the Edmonton Extended Market, with 66% of people watching television tuning in for the broadcast.

Edmonton Eskimos quarterback Mike Reilly hoists the CFL’s iconic trophy at the 103^rd GREY CUP presented by Shaw, which attracted an average audience of 4.3 million viewers to TSN and RDS.

  Among the highlights:

• The 103^rd GREY CUP presented by Shaw becomes the 19^th program in the history of TSN to average more than 3 million viewers

• The electric halftime performance by multi-platinum rockers Fall Out Boy during the Nissan Titan Half-Time Show attracted an average audience of 3.8 million viewers

• An average audience of 1.8 million viewers stayed to watch TSN’s extensive post-game coverage

Once again, the GREY CUP proved to be one of the premier television properties for Canadian advertisers and a coveted platform for key sponsors, including Shaw, Nissan, GMC, Wendy’s, SiriusXM, Kal Tire, and Marks. Source: Numeris For electronic measurement data that dates back to 1994.  Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.