104.5 CHUM FM and CP24 Host a Day Bursting with Wonderful, Wishful Deeds This Friday

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TORONTO (December 9, 2013) – As Christmas Day quickly approaches, the CP24 CHUM Christmas Wish ramps up campaign activities this Friday, Dec. 13, presenting a fun-filled agenda and offering more ways to donate than ever before. The excitement kicks off at the break of dawn with the104.5 CHUM FM Wish Breakfast, followed by CP24’s Wish Day, in partnership with local businesses who want to give a kid a Christmas.

A complete overview of these two very festive Friday fundraising events is as follows:

104.5 CHUM FM Wish Breakfast:

Rise and shine Toronto!  From 5:30 – 9 a.m., 104.5 CHUM FM’s Roger, Darren, and Marilyn invite Torontonians to get the day started in lavish style at the Park Hyatt Hotel (4 Avenue Road) for the Wish Breakfast. Featuring exclusive performances by Serena Ryder and Kristina Maria, tickets include a complimentary continental breakfast provided by Park Hyatt Toronto and a special CHUM FM-branded tree ornament. CHUM FM will be collecting new, unwrapped toys and financial donations on location, where 100% of the proceeds go to the CP24 CHUM Christmas Wish. Tickets can be purchased at CHUMFM.com.

CP24 Wish Day:

Keeping the Wish alive all day, CP24’s Wish Day will run from 9 a.m. – 5 p.m., issuing a call to all generous local Toronto businesses and individuals to support the CP24 CHUM Christmas Wish campaign with cash and new, unwrapped toy donations. Participating organizations will be featured live on CP24 throughout the day and individuals who make a donation at the lobby of 299 Queen St. W. will receive a complimentary Lindt Chocolate Bear, while quantities last (Friday only). Businesses interested in participating in Wish Day are asked to contact Bianca Reino.

“For 47 years, the CP24 CHUM Christmas Wish campaign has helped make the holidays brighter for those less fortunate in our region thanks to the generous donations from viewers, listeners, and local businesses – all eager to celebrate the spirit of giving,” said Chris Gordon, President, Bell Media Radio and President of the CHUM Charitable Foundation. “The Wish Breakfast and Wish Day offer more opportunities to celebrate the true spirit of the season alongside community and local businesses looking to get involved and make a positive difference in a child’s life this holiday season.”

The CP24 CHUM Christmas Wish would like to thank the generosity of its many community partners: RBC Royal Bank, Budget Car and Truck Rental, Lindt Chcolates, Panera Bread, and LoyaltyOne, owner and operator of the AIR MILES Reward Program.

About the CP24 CHUM Christmas Wish
The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2008, the program became known as the CP24 CHUM Christmas Wish. For more details on CP24 CHUM Christmas Wish, please visit www.thewish.ca. 

About CP24
CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, and mobile, CP24 is the GTA’s #1 destination for news, weather and traffic. CP24 is the most-followed newsroom in Canada via its Twitter handle @CP24. CP24 also delivers information on the move with the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, Best Spot News in 2012, the Gordon Sinclair Award in 2010, and the Use of New Media Award in 2009. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

About Bell Media Radio
Bell Media Radio is Canada’s top ranked radio broadcaster, with 107 licensed radio stations in 55 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, CHUM FM, and EZ Rock. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.

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For more information, contact:
Kerstin van Bolderen, Bell Media, 416.384.6838 or kerstin.vanbolderen@bellmedia.ca
Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedica.ca