$177,293 donated to the Quebec Breast Cancer Foundation thanks to the sixth edition of the Rouge fm “Osez le donner” (Dare to Gi

Montreal, May 28, 2013 – Tonight, live in front of an audience at the Astral in Montreal was the grand finale of the sixth edition of Osez le donner, the annual Rouge fm solidarity operation to benefit the Quebec Breast Cancer Foundation. This year’s generosity has helped raise $177,293, donated to the Quebec Breast Cancer Foundation. This sum was raised through DeSerres’ commitment to donate $1 for each bra given (up to 150,000 bras) and the immense generosity of Rouge fm listeners and DeSerres customers who collected bras.
 
The presentation of the cheque took place in front of an audience who had come to see a great show featuring Luce Dufault, Laurence Jalbert, Audrey De Montigny, Lynda Thalie, Joël Legendre and Marina Orsini, and this year’s three Osez le donner ambassadors, Marilou, Isabelle Racicot and Maripier Morin. Marilou performed her new song Tu partages ton corps, written especially for her mother who fought breast cancer. Diane Langlois, Marketing Director at DeSerres and Brigitte Simard, Content Manager at 107,3 Rouge fm, presented on behalf of Rouge fm listeners and DeSerres customers the cheque to Francine Cléroux, Chief Executive Officer of the Quebec Breast Cancer Foundation.
 
Bras collected during the Osez le donner operation will be given to Renaissance, a non-profit organization whose mission is to facilitate the social and professional integration of people experiencing difficulty entering the job market. They will offer them at affordable prices through its Fripe-Prix network of community shops. Bras that cannot be reused will be given to Certex, a charity that collects and recycles used clothes, shoes and textiles.
 
The launch of the sixth Osez le donner operation took place on May 2. To celebrate the kick-off of its annual collection of bras in dramatic style, the Rouge fm network adopted, for the second consecutive year, the name of Rose fm in support of the cause, for the “rose” (pink) weekend from May 3 to 5. For the occasion, the bras were collected at all DeSerres throughout Quebec and the nine Rouge fm network stations. DeSerres also donated 3% of the weekend’s total sales, Saturday and Sunday May 4 and 5, to the Quebec Breast Cancer Foundation.
                                                      
Thereafter until May 26, the collection of bras continued in the twelve DeSerres stores in the greater Montreal region and in major operations led by the 107,3 Rouge fm hosts and team. Throughout the year, DeSerres also sells in its stores and on its website deserres.ca, La Collection, a series of objects bearing the Foundation’s image, with 100% of the profits going to the Quebec Breast Cancer Foundation.

Since 2008, nearly 1 million dollars has been donated to the Quebec Breast Cancer Foundation as part of the Osez le donner operation, which has now become an annual tradition full of real hope.
 
Rouge fm would like to offer its heartfelt thanks to the ambassadors, its team of hosts and the artists who participated in the event, its many listeners, and of course DeSerres who, through its enormous generosity and solidarity, collected $177,293 this year to benefit the Quebec Breast Cancer Foundation and make this sixth Osez le donner such a remarkable success!

About the Quebec Breast Cancer Foundation
A non-profit organization, the Quebec Breast Cancer Foundation has a mission to fund research into breast cancer, promote breast health through education and awareness-raising, and facilitate support for people affected by breast cancer. For more information, visit www.rubanrose.org

About  DeSerres
For more than 100 years, DeSerres has made every effort to nurture people’s creative spirit. As a “must” destination, DeSerres is the leading Canadian retailer of arts and crafts supplies, creative toys and games, framing and decorative items. An extensive network of international suppliers and a selection of 40,000 products help position the company as one of the industry leaders. Each store is a veritable treasure trove, offering a unique shopping experience that encourages customers to learn, discover and share their passions. A driving force of creativity in Canada, DeSerres continues to expand across the country and now has a total of 31 stores, in addition to its virtual store at deserres.ca.

About Astral
Founded in 1961, Astral one of Canada’s largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, go to astral.com.

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For more information
Source:                
Chloé Boissonnault, Senior Director, Communications and Marketing
Astral Radio – (514) 529-3212

Information:          
Isabelle Bergeron, Coordinator, Communications and Events
Astral Radio – (514) 239-0094