TORONTO (April 15, 2019) –HBO’s GAME OF THRONES has conquered Canada. 2.9 million Canadians* tuned in to the series’ final season premiere across Crave’s linear, on demand, and streaming platforms. The premiere episode smashed all Canadian Entertainment Specialty and Pay TV linear viewership records, attracting a preliminary average audience of 2.1 million viewers. Additionally, it was the largest night of streaming activity ever for Crave digital platforms. New episodes of HBO’s GAME OF THRONES are available Sundays at 9 p.m. ET, only on Crave. All previous seasons are also available on Crave.
GAME OF THRONES also helped drive the biggest spike in Crave direct-to-consumer subscriptions ever with a 1000% increase in the week leading up to the final season premiere, spiking to over 3000% on Sunday. The series consistently ranks as the most-streamed title on Crave.ca and the Crave app week-over-week.
*duplicated reach across linear and digital
Linear Source: Numeris, P2+, Preliminary Live + Playback Same Day
Digital Source: Adobe Analytics