2.7 Million Watch Saturday’s Canada-Finland Semifinal on TSN

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TORONTO (January 6, 2014) – The 2014 IIHF WORLD JUNIOR CHAMPIONSHIP wraps up as the most-watched non-North American World Juniors ever ­– and doubled the audience of last year’s tournament. Canada’s 5-1 loss to Finland in the semifinal ranks as the tournament’s most-watched game with a record 2.7 million viewers – the largest ever for a World Juniors game played outside of North America – and winning Saturday as the most-watched program on Canadian television. 

Overall more than 14.5 million Canadians – or 40% of the country’s population – watched some of the World Juniors on TSN and TSN2. Additional audience highlights: 

• TSN averaged more than 1.5 million viewers over seven Team Canada games – more than double last year’s total average audience
• Sunday’s Gold Medal game attracted an average audience of 1 million viewers – the largest ever for a non-Canadian game played outside of North America
• The most-watched preliminary round game was Canada-Czech Republic on Saturday, Dec. 28 with an average audience of 1.75 million viewers
• TSN Digital platforms also set a single-day record for video views on Thursday, Jan. 2 (quarter-finals day), generating more than 1.5 million views on TSN.ca, TSN mobile apps, and TSN’s official YouTube channel 

TSN’s coverage of the World Juniors was complemented by the first live sports execution of Twitter Amplify in Canada. Sponsored by McDonald’s Canada, TSN’s official Twitter account (@TSN_Sports) shared exclusive video content of the biggest moments of the tournament, allowing hockey fans to instantly access video highlights from the tournament on Twitter. Overall, TSN delivered 6.54 million impressions over Twitter. 

TSN will deliver complete live coverage of the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP from Montréal and Toronto beginning on Boxing Day, Dec. 26, 2014.   

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TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Sources: Omniture, YouTube, Twitter Canada, and BBM Canada

For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters. 

– TSN – 

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Twitter: @TSN_PR