Natalie Cole
CTV – Crave
3.5 Million Viewers Watch the 96th OSCARS® on CTV
– Sunday night’s live broadcast of the 96th OSCARS® marks its highest audience in four years on CTV –
– ETALK AFTER THE OSCARS® is the most-watched ETALK episode since 2019, with 1.1 million viewers tuning in for the live post-show recap –
– ETALK AFTER THE OSCARS® is the most-watched ETALK episode since 2019, with 1.1 million viewers tuning in for the live post-show recap –
Key Tags: @CTV_PR, @TheLede_ca, @CTV, @etalkCTV
TORONTO (March 12, 2024) – From big Canadian Kenergy to Oppenheimer’s Best Picture win and all the moments in between, the 96th OSCARS® garnered an average audience of 3.5 million viewers on CTV Sunday night, becoming the most-watched English entertainment broadcast of the year, preliminary data from Numeris confirms. CTV was also home to the Top 3 programs of the day in Canada on Sunday with the 96th OSCARS®, COUNTDOWN TO THE OSCARS®, and ETALK AFTER THE OSCARS®. Ratings Overview:- With consecutive audience growth over the last three years, the OSCARS® saw a 4% increase with total viewers over last year’s broadcast, and also experienced double-digit growth in the key A25-54 demographic, up 12%
- The 96th OSCARS® delivered a 50% share for English Canada, with one in two English-language Canadians who were watching TV on Sunday tuning into the broadcast
- The audience peaked with 4.5 million viewers at 10:19 p.m. ET, leading into the award for Best Picture, as Oppenheimer took home the night’s top honours
- COUNTDOWN TO THE OSCARS® was watched by 1.5 million viewers, and was up 39% over last year in the key A25-54 demo
- ETALK’s inaugural live show ETALK AFTER THE OSCARS®, which discussed all the major moments of the night, was the highest-rated ETALK episode in five years, with 1.1 million viewers
About ETALK
Hosted by anchor Tyrone Edwards, senior correspondents Lainey Lui and Traci Melchor, reporters Sonia Mangat and Michaella Montana, who is backfilling permanent reporter Chloe Wilde’s parental leave, L.A. correspondent Liz Trinnear, and special contributor Priyanka, ETALK is a Canadian Screen Award-winning daily, half-hour entertainment news program. From the OSCARS® to the Toronto International Film Festival, ETALK is front and centre, delivering up-to-the-minute news in film, television, music, culture, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment news program when it launched in 2002. ETALK is produced by Bell Media Studios. Executive Producers are Manny Groneveldt and Beth Maher. More information about ETALK can be found at etalk.ca, as well as on X, Instagram, Facebook, TikTok, and YouTube at @etalkCTV.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 22 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
Source: Numeris, Total Canada, P2+. Compared to Live+Same Day Playback data 2023. Preliminary data subject to change.
Contact
Elysia Ferreira
Bell Media
Etalk – The Social – Bell Let’s Talk – CTV Your Morning – The Good Stuff With Mary Berg
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