7-Eleven and TSN Strike Partnership for THAT’S HOCKEY, TSN’s Daily Hockey News Show
— October 1st, 2018
TORONTO (October 1, 2018) – With an intriguing NHL season approaching following one of the most active off-seasons in league history, TSN and 7-Eleven announced today that the world’s largest convenience retailer will serve as the Title Sponsor of 7-ELEVEN THAT’S HOCKEY, TSN’s longstanding daily hockey news show with fan-favourite host Gino Reda.
The partnership officially kicks off today (Monday, Oct. 1), with 7-Eleven featured prominently in 7-ELEVEN THAT’S HOCKEY, providing fans with a Big Gulp of hockey news weekdays at 7 p.m. ET (visit TSN.ca for the complete broadcast schedule). In addition to becoming the Title Sponsor, 7-Eleven will also be integrated into various show segments and features, including a daily feature to highlight great saves, bloopers, video breakdowns, stats leaderboards, and highlighting storylines for each of the seven Canadian NHL teams in only 11 seconds each.
“THAT’S HOCKEY and TSN are the preeminent source for Canadians to access all things hockey in one place; which is a commitment to hockey news convenience we get,” said Doug Rosencrans, VP & GM of 7-Eleven Canada Inc. “We’re excited to partner with Canada’s Sports Leader to bring more of what our customers want – content that is well-stocked with hockey news.”
“7-Eleven is an iconic brand that Canadians know for its variety and reliability, two qualities That’s Hockey delivers daily in its hockey reporting,” said Mark Milliere, Senior Vice-President and General Manager, TSN. “We look forward to working with 7-Eleven as we continue to serve hockey fans as Canada’s top source for daily hockey news.”
7-ELEVEN THAT’S HOCKEY on TSN
Hosted by trusted and respected broadcaster Gino Reda, 7-ELEVEN THAT’S HOCKEY has kept passionate and informed hockey fans updated on all the latest news from the world of hockey since 1995. Reda interviews the game’s biggest stars and most outspoken personalities while providing the latest hockey headlines. 7-ELEVEN THAT’S HOCKEY features regular reports from TSN Hockey Insiders Bob McKenzie, Darren Dreger, and Pierre LeBrun, along with contributions from TSN’s industry-leading team of hockey experts and analysts, including Jamie McLennan, Craig Button, Jeff O’Neill, David Poulin and Mike Johnson.
About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 7-Eleven stores in 17 countries, including 11,800 stores in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven Canada has expanded into cut fruit, pizza, chicken wings, Crispy Classic Chicken, and fresh baked in store items. Find out more about 7-Eleven Canada at www.7-Eleven.ca or learn more about the 7-Eleven customer loyalty platform 7Rewards® at www.7Rewards.ca or by downloading the 7-Eleven mobile app. Follow @7elevenCanada on Facebook, Twitter and Instagram.
About TSN TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Premier League, Soccer Canada, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.