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A Quarter of Canadians Plan to Skip Out on Holiday Gatherings to Stream this Season

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Crave
– In a new survey commissioned by Crave, one in four Canadians plan to intentionally miss holiday bashes to stay home and stream –
– Millennials and males are far more likely to take a hard pass on holiday events, while Quebeckers will be firmly planted on the couch this season –
– Additional data confirms that GAME OF THRONES ruled the North in 2019 as Crave’s most popular show with subscribers –

Tags: @CraveCanada, @Crave_PR

TORONTO (December 17, 2019) – RSVP declined. A new survey* from data service firm Maru/Blue reveals that one in four Canadians (24%) – that’s approximately nine million people – plan to say “thanks but no thanks” to festive events like family get-togethers, work parties, or friends’ nights out this holiday season, choosing instead to stay home and stream their favourite TV shows and movies. Survey data also revealed that:
  • One in three millennials (33%) plan to pass on holiday events compared to only 14% of those ages 55+
  • Men (28%) are more likely than women (19%) to skip out
  • When broken down regionally, Quebeckers (37%) are the most likely to RSVP no while those in Atlantic Canada are the least likely to bail (15%) and will be at that party, no matter what
When it comes to what Canadians were streaming on Crave this year, additional data** confirms that GAME OF THRONES truly is the King of the North, as HBO’s juggernaut series was overwhelmingly the most popular show streamed in Canada in each province this year. Overall, THE HANDMAID’S TALE, CHERNOBYL, BIG LITTLE LIES, and LETTERKENNY rounded out the Top 5 on Crave in 2019. For Canadians looking for their next television obsession, look no further than Crave’s incomparable lineup of binge-worthy hits. This includes some of 2019’s buzziest shows like HBO’s SUCCESSION (the cast was recently named one of Entertainment Weekly’s Entertainers of the Year), WATCHMEN (series star Regina King is also one of EW’s Entertainers of the Year), Emmy Award® winners and Golden Globe® nominees CHERNOBYL and BARRY, and so much more.  For more on Crave’s programming lineup during the holidays, click HERE. *From December 2nd to December 3rd 2019 an online survey of 1,509 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding. **Source: Adobe Analytics, 1/1/2019-12/9/2019, Top Shows by Number of Subscribers Watched

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  • @CraveCanada
  • @Crave_PR

About Crave

Delivering more Emmy® Award-winning programming than any other service, Crave is Canada’s prestige entertainment offering, with HBO, SHOWTIME®, Starz, Hollywood-hit movies, a superior collection of kid’s movies and programs, and thousands of hours of acclaimed television series, specials, factual programming, and originals that can’t be found anywhere else. Crave is the exclusive home of HBO in Canada, delivering HBO’s current slate of signature dramatic and comedic programs, documentaries, films, and live specials, as well as titles from HBO’s extensive off-air library. Crave is also home to current SHOWTIME series and specials, and past SHOWTIME hits. Crave Original hit series include LETTERKENNY; candid interview series MUCH STUDIOS PRESENTS: MIKE ON MUCH IN CONVERSATION WITH…; upcoming darkly funny “true crime” comedy NEW EDEN; apocalyptic new original comedic documentary series WE’RE ALL GONNA DIE; Crave Original stand-up series, and animated series LITTLEKENNY. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms. It’s also available through participating television providers across six 24-hour High Definition linear and on demand channels. Crave is from Bell Media, Canada’s leading content company, providing Canada’s most-watched and most-acclaimed television programming on network, specialty, pay and digital platforms. Visit our website at Crave.ca.

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Contact

Nicolle Stranges

Manager, Publicity - Specialty channels and Streaming

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