TORONTO (June 18, 2019) – As CTV’s summer mega-hit THE AMAZING RACE CANADA gets ready to race into Season 7 (premiering Tuesday, July 2 at 9 p.m. ET/PT on CTV, CTV.ca, and the CTV app), the network announced today that a record-high 11 brands have partnered with the series this season. With THE AMAZING RACE CANADA from the beginning of the series, Chevrolet returns for the seventh consecutive season. Joining Chevrolet are Dempster’s, Clif Bar, Dairy Farmers of Ontario, Walt Disney Studios, Expedia, Paramount Pictures, Shell Canada, The Royal Ontario Museum, The Source, and Webber Naturals. The majority of brands are featured via in-show integrations and across THE AMAZING RACE CANADA’s official social media platforms with custom social strategies.
As part of Chevrolet’s extensive partnership, the grand prize includes two all-new 2019 Chevrolet Blazers. The vehicles are in addition to a once-in-a-lifetime trip for two around the world, a $250,000 cash prize, and THE AMAZING RACE CANADA title. Chevrolet will keep teams moving throughout the race, as they once again drive Chevrolet vehicles this season.
Season 7 also features the return of #TheChevroletRace Twitter quiz and contest, allowing fans to put their #AmazingRaceCanada knowledge to the test by answering one weekly question. Every correct answer earns a chance for one lucky viewer to take home an all-new 2019 Chevrolet Blazer.
New this season, two teams will win bonus in-show prizes at some point during the Race. The Source grants one lucky team a $5,000 gift card, while Shell Canada provides free fuel for a year to the team who arrives first at a designated pit stop.
This season, there will be two new digital companion series streaming on CTV.ca. In the Dempster’s sponsored TASTES OF THE RACE, Season 6 racers and fan favourites Martina and Phil will face-off in a weekly competition to see who can best create dishes inspired by this season’s locations using Dempster’s products. Meanwhile, in the four-part digital series THE AMAZING PLAY from Webber Naturals, the physicality and science behind some of the most epic challenges seen on THE AMAZING RACE CANADA are broken down. Webber Naturals’ Naturopathic Doctor, Dr. Joyce Johnson, takes viewers through a play-by-play of what is physically required by the racers to complete certain challenges. The digital series premieres online during Season 7 on CTV.ca.
“As Canada’s most-watched summer series for six consecutive years, THE AMAZING RACE CANADA continues to provide a premium sponsorship opportunity for our partners,” said Laird White, Director, Brand Partnerships, Bell Media. “Even with a record number of partners for our seventh season, we continue to explore ways to naturally incorporate brands into the show and further their exposure through auxiliary content supported across our digital and social platforms.”
CTV Brand Partnerships continues to work with partners to create innovative, engaging content across all broadcast, digital, and social platforms. Season 7 will kick off the race with new teams and challenges, keeping Canadians on the edge of their seats the entire race. To learn more about the 10 teams competing this season, visit The Lede.
Last summer, the sixth season of THE AMAZING RACE CANADA had an average audience of 1.8 million viewers per week. For six consecutive years, THE AMAZING RACE CANADA earned the title of Canada’s most-watched summer series.