After 10 Years on the Air, Cinépop Unveils New Look and Tagline “À chacun ses classiques” (To Each Their Own Classics)

— June 7, 2016

MONTREAL (June 7, 2016) – Since yesterday, Cinépop subscribers have been treated to new branding and a new tagline on the specialty pay channel dedicated to broadcasting movies from the 50s to today. With a web, radio, TV and Out-of-Home campaign, Cinépop is clarifying its positioning to a wider audience.

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“Through this initiative, we’re looking to give Cinépop every opportunity to stand out, reveal its true value and realize its full potential,” explained Anne-Claire Lefaivre, Director of Marketing for Cinépop. “The tagline ‘À chacun ses classiques’ (To each their own classics) creates an emotional connection with viewers, while the campaign and new branding highlight our extensive programming. It will all come together to breathe new life into a channel that has already been flying high for 10 years.”

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Since its launch on November 1, 2005, Cinépop has enjoyed strong growth within its market, and its subscribers have been very loyal. The specialty channel airs seminal and popular films, from the 50s up to today, without commercial breaks. Viewers can find a wide and varied selection of films touching on numerous subjects. Cinépop also offers Cinépop GO, Cinépop On Demand and Cinépop Online. Credits: Bell Media Agency Quebec

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About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

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