– Also announced today, CTV delivers THE LAUNCH: DIRECTOR’S CUT - extended version episodes of CTV’s all-new music series – slated to debut exclusively on CraveTV, immediately following network broadcast version –
– Exclusive THE LAUNCH content available on CTV.ca leading up to the premiere, with additional content including never-before-seen video footage, Q&As with celebrity mentors and artists, and informative blogs, to be unrolled each week throughout Season 1 –
TORONTO (January 3, 2018) – Lucky number seven! CTV today announced the expansion of its all-new, original music series and international TV format THE LAUNCH to include a seventh, final episode. JUST LAUNCHED rounds out the highly anticipated inaugural season, with an in-depth look at the continuation of the journey for the six breakthrough artists selected at the end of each episode of the series for the life-changing opportunity to record and launch a new, original song.
Today’s announcement comes ahead of THE LAUNCH’s world premiere airing next Wednesday, Jan. 10 at 9 p.m. ET/PT on CTV and CTV GO, and in super simulcast on CTV Two and Much. THE LAUNCH is also set to air in French on VRAK day-and-date with CTV.
In addition to the series’ expansion to seven episodes, CTV also revealed today THE LAUNCH: DIRECTOR’S CUT, an extended version of Episodes 1-6 of THE LAUNCH that will debut exclusively on CraveTV weekly at 10 p.m. ET immediately following the network broadcast. Each episode of THE LAUNCH: DIRECTOR’S CUT takes viewers inside extended auditions of each of the five artists featured in that episode along with comprehensive mentor reactions/feedback, and never-seen-before moments that are exclusive to the CraveTV DIRECTOR’S CUT version of the episode.
Fans are also invited to visit CTV.ca/TheLaunch leading up to and throughout the season for exclusive, expansive digital content featuring THE LAUNCH celebrity mentors and the 30 artists selected to participate in the series’ inaugural season. Digital content includes comprehensive Q&As with all artists taking part in THE LAUNCH, now available on the site’s video portal. Refreshed Q&A materials featuring each episode’s respective artists will be release in advance of the season premiere on January 10, and weekly leading up to each subsequent episode. In addition, CTV.ca is the destination for blogs highlighting Season 1 mentors’ greatest achievements, with new blog entries to surface throughout the season and beyond. Following each episode, CTV.ca will release videos featuring extended musical performances, in-studio demos and “first-listens”, unique moments between artists and their mentors, and a variety of other exclusive digital content.
More Information on THE LAUNCH: JUST LAUNCHED
Production of THE LAUNCH’s first six episodes wrapped last fall in Toronto, with the additional seventh bonus episode currently in development by the Bell Media Studios team, documenting the up-to-the-minute trajectory and life-changing journey of each week’s newly launched artist. JUST LAUNCHED will air one week following Episode 6 on Wednesday, Feb. 21 at 9 p.m. ET / 8 p.m. MT on CTV and CTV GO.
Featuring behind-the-scenes moments and outtakes of the six artists chosen to launch their original songs, the one-hour bonus episode includes up-to-the-moment interviews with each selected artist and an all-new interview with series co-creator and world-renowned record mogul Scott Borchetta. The episode also follows each artist back to their respective hometowns after creating their new single; is on the scene with the chosen artists as they watch the broadcast episode for the first time with their nearest and dearest, as viewers across Canada tune in to the episode; and captures each of the six “launched” artists’ as they hear their song launch on the radio for the first time. In addition, the bonus episode will feature brand-new performances by each of the chosen artists – including clips of the first-ever performance of their respective singles outside of their episode.
More Information on THE LAUNCH: DIRECTOR’S CUT
THE LAUNCH: DIRECTOR’S CUT serves up a robust, behind-the-scenes look inside the production of THE LAUNCH, inviting viewers inside the audition process of the five aspiring artists featured in each weekly episode of the inaugural season of THE LAUNCH. Viewers are also taken inside the intimate, behind-the-scenes moments of post-audition deliberations, feedback, and suggestions provided to the five artists by each episode’s celebrity mentor and producer/ songwriter. An authentic, first-hand glimpse into how the music industry’s A&R process unfolds, THE LAUNCH: DIRECTOR’S CUT offers a deeper look at the experience of the five artists featured weekly as they take a shot at becoming one of the two artists shortlisted to record the new original song and perform it on stage in front of a live audience.
As previously announced, international musical icon Shania Twain and award-winning producer/songwriter busbee join THE LAUNCH co-creator and world-renowned music mogul Scott Borchetta in amplifying the experience of five previously announced aspiring artists to be featured in the premiere episode, by providing invaluable industry guidance and mentorship as they audition for the opportunity to perform and record a new original song. The artists featured in Episode 1 include (in alphabetical order):
Episode 1: International musical icon and reigning “Queen of Country Pop” Shania Twain and award-winning producer/songwriter busbee (Jan. 10)
- Havelin (Edmonton)
- Julia Tomlinson (King City, Ont.)
- Logan Staats (Ohsweken, Six Nations of the Grand River reserve in Ontario)
- The Revel Boys (Toronto)
- Vivian Hicks (Georgetown, Ont.)
- Basil Phoenix (The Pas, Manitoba)
- Divine Lightbody (Brampton, Ont.)
- Elijah Woods x Jamie Fine (Ottawa)
- JP Maurice (Vancouver)
- LITEYEARS (Hamilton, Ont.)
- Ezra Jordan (Toronto)
- Faiza (Toronto)
- Jaryd Stanley (Rothesay, N.B.)
- Poesy (Ancaster, Ont.)
- Sariyah Hines (London, Ont.)
- Amy Bishop (Calgary)
- Chad Price (London, Ont.)
- Dylan Menzie (Belle River, P.E.I.)
- Sons of Daughters (Vancouver)
- The Static Shift (Calgary)
- James Marshall (Acton, Ont.)
- Jayd Ink (Toronto)
- Nicky MacKenzie (Salt Spring Island, B.C.)
- Noelle Maracle (Tyendinaga, Ont.)
- Zack Lane (Moncton, N.B.)
- Elequen (Forest, Ont.)
- Ethan Young (Toronto)
- Grace Bakker (Toronto)
- Raymond Salgado (Lantzville, B.C.)
- Victoria Azevedo (Toronto)
About Big Machine Label Group
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Nash Icon Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Taylor Swift, Rascal Flatts, Reba McEntire, Florida Georgia Line, Thomas Rhett, Brantley Gilbert, Hank Williams Jr., Ronnie Dunn, Cheap Trick and Jennifer Nettles; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Aaron Lewis, THE VOICE winner Danielle Bradbery; up-and-comers Midland, Carly Pearce, Delta Rae, The Cadillac Three, Drake White, Tucker Beathard, and Tara Thompson. BMLG also helms soundtracks for the hit TV show NASHVILLE. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice, and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Visit BigMachineLabelGroup.com for more information.
About Eureka
Eureka is a next-generation production company combining the expertise, credibility and key relationships traditionally found within large multi-national production companies with the energy and nimbleness of a startup. Launched in January 2016, Eureka has offices in Los Angeles and Sydney and produces both unscripted and scripted programs. Within less than a year of opening Eureka has over sixty hours of programming commissioned in 2017 with more series to be announced soon.
About Insight Production Company, Ltd.
Insight Productions, known for its award-winning ratings juggernauts, is Canada’s most established content producer. Headed by CEO John Brunton & COO Barbara Bowlby, Insight is an industry leader in the development, financing, and production of hit programming, both scripted and unscripted. THE TRAGICALLY HIP: A NATIONAL CELEBRATION; THE JUNO AWARDS; CANADA’S WALK OF FAME; BIG BROTHER CANADA; HOW TO CHANGE THE WORLD; and THE AMAZING RACE CANADA – the most watched Canadian series on record – were collectively nominated for 31 Canadian Screen Awards in 2017 taking home 14 statues. Year after year, THE AMAZING RACE CANADA wins the Golden Screen, the CSA for the highest-rated reality program in Canada. Other productions include: CANADIAN IDOL; BATTLE OF THE BLADES; NEVER EVER DO THIS AT HOME; INTERVENTION; TOP CHEF CANADA; READY OR NOT; FALCON BEACH; and A CHRISTMAS FURY. Recently, Insight produced THE TRAGICALLY HIP: A NATIONAL CELEBRATION, a live concert special watched by one in three Canadians. Insight Productions was founded in 1979 and has since created thousands of hours of groundbreaking and multiplatform content for the global market in every genre. In 2015, Insight received the Academy of Canadian Cinema and Television’s inaugural Icon Award in recognition of its 35th anniversary. For more information visit www.insighttv.com.
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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