(L-R:) “Team Ruff” and “Team Fluff” battling for cuteness rights; “ruferee” Dan Schachner calling a puppy penalty; KITTY HALF-TIME SHOW performance** Media Note ** For high-resolution images of PUPPY BOWL, visit BellMediaPR.ca This year, die?hard superfans can get closer to the action than ever before with the introduction of PUPPY BOWL VIRTUAL REALITY. Launching today on AnimalPlanet.ca, PUPPY BOWL VIRTUAL REALITY invites viewers onto the turf for the first time ever to rumble up close and personal with this year’s puppy players for a full 360° experience! Plus, back for another year is the popular KITTY HALF-TIME SHOW with a “purrfect” kitten-inspired performance. But precious puppies and kittens aren’t the only attraction at this year’s big game! Dan Schachner returns as fan-favourite “ruferee” to call the puppy penalties, with help from a new special assistant ruf, Stanley the Skunk. Rooting from the sidelines and to cheer man’s best friend are five big-haired silky chicken cheerleaders, shaking their tail feathers for their favourite players. Then, award-winning animal advocate and television correspondent, Jill Rappaport introduces “Pup Close and Personal” segments, highlighting adorable animal bonds between puppy players and their best buddies, including a kitten and a hedgehog! Fans can witness PUPPY BOWL’s iconic water-bowl cam, slow-motion playback cam, and fan-favourite kiss cam. And, as always, viewers can follow @MeepTheBird as he returns to his perch to tweet live updates throughout the big game. All of the precious puppies featured in Animal Planet’s PUPPY BOWL XII special come from SPCAs, shelters, and pet rescue centres from across the U.S. Canadians interested in adopting from a shelter in their area can visit a local SPCA for more information. The canine extravaganza continues during Animal Planet’s free preview with the LIVE premiere of the prestigious WESTMINSTER KENNEL CLUB 140th ANNUAL DOG SHOW. The two-day, all-breeds show premieres Monday, Feb. 15 and Tuesday, Feb.16 at 8 p.m. ET/ 5 p.m. PT.