Rob Duffy
TSN – TSN – CTV News – CTV News Channel – CP24 – BNN Bloomberg – iHeartRadio
Annual TOY MOUNTAIN Campaigns are Underway on CTV News Stations Across the Country
– TOY MOUNTAIN campaigns are taking place at CTV News and iHeartRadio Canada stations in markets across Canada, supporting The Salvation Army and local charities –
– CTV News Toronto celebrates its 30th anniversary of this holiday effort to support The Salvation Army –
– CTV News Toronto celebrates its 30th anniversary of this holiday effort to support The Salvation Army –
TORONTO (November 28, 2025) – CTV News’ annual TOY MOUNTAIN campaign is happening now in partnership with The Salvation Army and local charity partners, bringing holiday cheer to those in need in communities across Canada.
The annual TOY MOUNTAIN campaign is built on the generosity of viewers and listeners, aiming to make the season brighter for thousands of children. TOY MOUNTAIN encourages residents, businesses, schools, organizations, community groups, and more to collect and donate new, unwrapped toys for all age groups, with a special emphasis on gifts for infants and toddlers (0-35 months) and pre-teens (9-13 years).
TOY MOUNTAIN campaigns are taking place at CTV News and iHeartRadio Canada stations in communities across Canada, with on-air personalities from each station sharing daily progress updates on donations. TOY MOUNTAIN campaigns benefitting The Salvation Army are happening at the following stations:
- CTV News Toronto delivers the 30th anniversary of TOY MOUNTAIN until Dec. 19, led by Andria Case and Lyndsay Morrison. Full details on the campaign are available here.
- CTV News Ottawa and MOVE 100 team up for the TOY MOUNTAIN campaign until Dec. 19, led by Jackie Perez, Sophie Moroz, and Jeff Hopper, with more information available here.
- CTV News London, 97.5 Virgin Radio, and PURE COUNTRY 93 unite for TOY MOUNTAIN until Dec. 18, led by Reta Ismail, with more information available here.
- CTV News Kitchener, 105.3 Virgin Radio, and BOUNCE 99.5 deliver TOY MOUNTAIN until Dec. 17, led by Leighanne Evans, with more information available here.
- CTV News Barrie, PURE COUNTRY 106, and BOUNCE 104.1’s TOY MOUNTAIN campaign runs until Dec. 19, led by Luke Simard, with more information available here.
- CTV News Winnipeg, 103.1 Virgin Radio, and BOUNCE 99.9’s TOY MOUNTAIN runs until Dec. 6, with live broadcasts from Access Storage and CF Polo Park. Complete details, as well as a list of drop-off locations, are available here.
- CTV News Calgary, CJAY 92, and 98.5 Virgin Radio’s TOY MOUNTAIN campaign runs until Dec. 19, in support of FearIsNotLove
- CTV News Edmonton, 100.3 The Bear, and 104.9 Virgin Radio’s TOY MOUNTAIN runs until Dec. 19, in support of BGC Big Brothers Big Sisters of Edmonton and Area
- CTV News Vancouver, MOVE 103.5, and 94.5 Virgin Radio’s TOY MOUNTAIN campaign returns Dec. 4 and 5, with live, on-location broadcasts at Guildford Town Centre, in support of the Lower Mainland Christmas Bureau
- CTV News Vancouver Island and 107.3 Virgin Radio Victoria’s TOY MOUNTAIN campaign runs from Dec. 4 – 11, with live broadcasts from 6 a.m. to 6 p.m. PT at Uptown Shopping Centre, in support of CFAX Santa’s Anonymous
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About The Salvation Army
The Salvation Army is an international Christian organization that began its work in Canada in 1882. In Bermuda, the Army has been at work since 1896. Today, it is the largest non-governmental direct provider of social services in the country, offering hope and support to vulnerable people in 400 communities across Canada and Bermuda and in more than 130 countries around the world.
We believe in the transformative power of a helping hand—empowering people to move forward, no matter where they’re starting from. With open doors, open minds, and open hearts, The Salvation Army provides practical, personalized support to those facing poverty, homelessness, addiction, food insecurity, and other complex challenges.
Our services include hunger relief through food banks and meal programs; shelter and housing support; addiction rehabilitation; long-term and palliative care; and life-skills development such as budgeting and cooking. We also offer children and youth programming, including after-school activities, camps, school nutrition, and Christmas assistance such as food hampers and toys.
Supported by generous donors, volunteers, and community partners, The Salvation Army meets people in their moment of need—and stays with them for the journey ahead. When you give to The Salvation Army, you’re investing in renewed hope, restored dignity, and a stronger future for overlooked individuals and families in your community.
About CTV News
CTV News is the leading provider of digital, national, and local news in Canada. In addition to operating a network of local newsrooms across the country, CTV News services include CTV News Channel, CP24, BNN Bloomberg, the CTV News FAST Channel, and information programs including CTV NATIONAL NEWS, POWER PLAY, and QUESTION PERIOD. Flagship news sites include CTVNews.ca, as well as CP24.com and BNNBloomberg.ca, and are complemented by the CTV News, CP24, and BNN Bloomberg apps, which provide a direct connection to CTV News anytime and anywhere. With a perspective that is distinctly Canadian, CTV News brings Canadians the international and domestic news stories of the day and is the #1 digital and national news organization in Canada. CTV News is from Bell Media, Canada’s leading media and entertainment company, with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media.
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