– New Canadian partnership opens Astral to a new client base with a unique offering in digital out-of-home –
MONTRÉAL (November 5, 2018) – Bell Media’s out-of-home advertising division, Astral, announced today it is joining forces with Vistar Media, a U.S.-based leader in programmatic technology for digital out-of-home (DOOH). With this agreement, 240 of Astral’s digital large format and street furniture faces across Canada will be accessible through Vistar’s programmatic platform, allowing advertisers to plan across all DOOH transactions, including open exchange, and private marketplace (PMP) deals.
Vistar announced its “Deals Discovery” storefront earlier this year and is now partnering with Astral to add its DOOH and street furniture capabilities in Canada. The platform allows Astral to highlight custom offerings from its unique inventory directly to buyers. By accessing inventory through Vistar’s storefront, buyers can use the storefront’s targeting tools to build the right campaign using Astral’s inventory.
Astral’s new digital boards off the Gardiner Expressway in Toronto
“This partnership represents a new milestone for Astral, as we now can offer our inventory to advertisers in the U.S.,” said Karine Moses, President, Astral. “With this new world of possibilities, advertisers will be able to buy and manage an OOH North American campaign through a single automated platform.”
“Partnering with Astral will now expose clients’ inventory to a new pool of programmatic demand, and provide buyers with a seamless way to engage consumers across these unique, high-value DOOH placements,” said Scott Mitchell, Sales Director, Canada at Vistar. “As such a key element in the Canadian media landscape, we’re thrilled to partner with Astral to drive programmatic innovation and help more digital marketers take advantage of the power of out-of-home media.”
About Vistar Media
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems, consumer movement patterns and purchasing behavior. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. For more information, visit www.vistarmedia.com.
About Astral
Astral, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
