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Astral Announces New Partnership with the Toronto Parking Authority
– Astral to manage hundreds of Toronto Bike Share advertising faces –
Astral, a division of Bell Media and Canada’s leading out-of-home advertising solution provider, announced today a new partnership with the Toronto Parking Authority (TPA). Effective immediately, the agreement allocates more than 400 advertising faces to Toronto’s Bike Share Stations located in key areas across the city.
This partnership complements Astral’s Street Furniture portfolio, which currently includes more than 6,000 faces displayed on both static and digital transit shelters, as well as signature columns, all strategically located in key areas of the Toronto urban core and its surroundings. These 400 new faces are exposed to more than 2.4M rides annually and allow for specific audience targeting in the urban landscape.
“This exclusive partnership with the Toronto Parking Authority offers advertisers a first-in-class infrastructure, providing a simplified purchasing process with more choices and an expanded product line all under one roof,” said Farshad Kajouii, General Manager of Sales and Business Development, Astral and Bell Media. “It allows for precise and flexible targeting, delivering messages where it counts.’’
The agreement reinforces Astral’s position as a market leader in out-of-home advertising and demonstrates its absolute commitment to answering the needs of its clients with a state-of-the-art portfolio of products displayed in premium locations and proximity point of interest.
‘’TPA is excited to partner with Astral to further support our city and residents with an alternative transportation option that’s healthy, environmentally friendly and convenient,’’ said Robin Oliphant, Acting President of Toronto Parking Authority. “Bike Share Toronto is experiencing strong growth, with membership now up over 60% compared to last year, following our recent expansion of the system to 6,850 bikes and 625 stations, covering over 200 km2 of Toronto.’’
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About the Toronto Parking Authority
Toronto Parking Authority (TPA) exists to provide our customers with safe, attractive, self-sustaining, conveniently located and competitively priced off-street and on-street public parking and Bike Share services as integral components of Toronto’s transportation system. Our services support the vibrancy of businesses and the livability of communities, being sensitive to the environment, and ultimately supporting the mobility of Toronto’s citizens, businesses and visitors.TPA is the proud owner of Bike Share Toronto, a reliable, green, and fun transportation option for residents and visitors to get around in the city. Learn more at greenp.com
About Astral
Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 50,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, lifestyle networks, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 35 local television stations led by CTV, Canada’s highest-rated television network, and the French-language Noovo network in Québec; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. The country’s digital media leader, Bell Media develops and operates websites, apps, and online platforms for its news and entertainment brands; video streaming services Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca
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