Astral Announces Toronto and Western Canada Winners of the 2018 CARTE BLANCHE FOR CREATIVES Competition

— May 17, 2018

MONTREAL (May 17, 2018) – Astral, a division of Bell Media, announced the Toronto and Western Canada winners of its CARTE BLANCHE FOR CREATIVES competition earlier this week. Launched in March, the ninth edition of CARTE BLANCHE competition drew a record-breaking 325 submissions (a nearly 20% increase year-over-year) across all three markets (Toronto, Western Canada, and Québec). Entrants had to create an original ad in the format of a digital superboard for one of their agency clients. There’s no brief, so creative teams have “carte blanche” to come up with their concept. Winners for the Québec market will be announced on May 25 at C2 Montréal. This year, a national jury composed of six prominent creative directors from the advertising industry had the difficult task to shortlist the Top 25 entries and then deliberate to determine the winners for each market. "We endeavour to foster a special relationship with the creative industry and Carte Blanche is the perfect vehicle. This creative collaboration allows us to evolve the Carte Blanche competition year over year,  adapting to the realities of the industry to ensure that agencies big ideas can take form,” said Michael Alexandor, Vice-President, Marketing and Innovation, Bell Media. “We are thrilled by this record-breaking ninth edition of the Carte Blanche competition and the establishment of a national jury. For Astral, creativity is a catalyst for opportunity and it is imprinted in our core values; the quantity and quality of the Carte Blanche submissions this year proves it once again." Here are the 2018 winners for the Toronto and Western Canada markets: TORONTO MARKET
Title – City Colours
Client – KitchenAidAgency – Zulu Alpha Kilo
  • Copywriter – Patrick Godin
  • Art Director – Michael Romaniuk
2nd Prize
Title – Train Triggered Advertising
Client – GO Transit
Agency – Publicis
  • Copywriter – Tyler Schell
  • Art Director – Christian Martinez
3rd Prize
Title – Too hot for Spot
Client – Pedigree
Agency – BBDO
  • Copywriter – Sherry Dubeau
  • Art Director – Samantha Angus
Title – Celebrating the Solstice
Client – Yukon Tourism
Agency – Cossette
  • Copywriter – Mark Wilson
  • Art Director – Kelsey Hugues
2nd Prize
Title – Today’s Possibilities
Client – IKEA
Agency – Rethink
  • Copywriter – Jake Gauthier
  • Art Director – Greg Kieltyka
3rd Prize
Title – Shades of Summer
Client – Sephora
Agency – Cossette
  • Copywriter – Mark Wilson
  • Art Director – Kelsey Hugues
The winning teams will fly off to the south of France for The Cannes Lions International Festival of Creativity while their clients will receive a $50,000 campaign on the Astral digital network. The creative teams that placed second and third respectively received a MacBook Retina and an iPad Pro. TRUCKER’S CHOICE AWARD This year’s edition of Carte Blanche introduced the Trucker’s Choice Award, where a jury of three, real-life truck drivers have chosen their favourite entry from all the concepts received in each market. Who better to award this special prize than people who spend most of their days passing by all types of billboards? Here are the 2018 winners for the Toronto and Western Canada markets:
Toronto’s Trucker’s Choice
Title – Gridlock
Client – SXM Satellite radio
Agency – Agency 59
  • Art Director : Brian Santangelo
  • Creative Director : Curtis Wolowich
  • Chief Creative Director:  Brian Howlett
Western Canada’s Trucker’s Choice
Title – Irresistible
Client – Cobs Bread
Agency – Will Creative
  • Art Director – Rory O’Sullivan
The CARTE BLANCHE FOR CREATIVES competition was launched in 2010 by Astral to recognize and support the best creativity in out-of-home. Projects submitted by winners and finalists are available on the competition website.

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About Astral
Astral, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 31,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit


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Chloé Boissonnault

General Director, Communications-Marketing, Bell Media Sales
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