Madison Keegan
Bell Media – Astral
Astral Announces Winner of Second Annual Prochaine Station Art Competition
– In partnership with Transgesco, the winning artwork will be displayed in Berri-UQAM station, and throughout the STM network –
MONTRÉAL (February 17, 2026) – Astral, a division of Bell Media, announced today that Emilie Kvist, a Montréal-based interdisciplinary artist, is the winner of the second annual Prochaine Station art competition. Kvist is currently completing a master’s degree in fine arts at Concordia University. Her work explores the expansion of traditional print media into realms such as sculpture, instillation, and community engagement, often through experimental processes.
The competition gives Montréal art students the chance to take over one of the most famous transit hubs, Berri-UQAM station, by exhibiting one of their creations on the station’s largest mural. The opportunity revitalizes the station, designed to foster artistic expression and enhance the passenger experience within the Montréal metro system. Students were invited to submit original artwork that fits this year’s theme: “Montréal, a vibrant heart.” The winning artist earned a $1,000 cash prize and the opportunity for their artwork to be featured in Berri-UQAM station, and throughout the STM network from February 9 to March 8, 2026.
“Building on the momentum of last year’s launch, the second annual Prochaine Station art competition continues to champion emerging student artists and celebrate the creativity that animates Montréal,” said Eliane Tremblay, Director of Real Estate and Business Development at Bell Media. “Through our ongoing collaboration with Transgesco, we’re proud to bring meaningful artistic expression into shared urban spaces and open the door for the next generation of creators.”
“A look at the artworks presented allows us to escape from our daily routines,” said Manuel Lopez, Vice-President of Business Development and Operations at Transgesco. “The Prochaine Station competition continues to resonate with our audience. We are proud to partner with Astral for a second year, providing emerging artists with a platform to showcase their talent.”
The Prochaine Station art competition received a significant number of submissions from talented students across Montréal. The winning artwork was selected by a panel of esteemed judges based on originality, creativity, and its interpretation of Montréal’s underground.
This initiative further cements Astral’s commitment to creating impactful, immersive out-of-home and digital out-of-home advertising experiences with Transgesco. Astral offers a diverse range of media – static and digital assets, wraps, and targeted activations – tailored to advertisers’ needs within the unique STM environment.
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About Astral
Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising networks with a strategically located footprint spanning across the country. Astral offers five product lines: outdoor advertising, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave, with a premium add-on to include STARZ; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
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