Astral Announces Winners of the 2019 CARTE BLANCHE FOR CREATIVES Competition

Montréal — May 23, 2019

– The 10th edition of the annual competition received a record 363 submissions –

MONTRÉAL (May 23, 2019) – Astral, a division of Bell Media, announced earlier this week the Toronto, Québec and Western Canada winners of its CARTE BLANCHE FOR CREATIVES competition. Marking its 10th anniversary, this year the annual competition received 363 submissions from across the country, an increase of 33% compared to last year. To enter, agencies had to create an original ad in the format of a digital superboard for one of their clients.

As in previous years, creative teams in all three markets were given an opportunity to come up with their concept “carte blanche.” Entries were judged by a national jury compiled of six prominent creative directors from different advertising agencies who had the difficult task of determining the winners for each market.

“This year’s submissions were some of the most innovative we’ve seen to date. Whether it was integrating Astral’s digital opportunities into the campaign or pushing the boundaries of creativity, it’s clear that Canada’s affinity for out-of-home advertising is alive across the country,” said Chloé Boissonnault, General Manager, Marketing Communications, Bell Media. “Our wonderful relationship with the creative community continues to grow, allowing the contest to evolve year after year. The impressive numbers of participants and entries proves once again that Carte Blanche is a prestigious contest for the country’s best creative talent.”

Here are the 2019 Carte Blanche winners for all markets:

TORONTO MARKET

GRAND PRIZE
Title – Savings Every Minute
Client – Walmart
Agency – Cossette
Copywriter – Rachel Abrams
Art Director – Anton Mwewa

2nd Prize
Title – Nugget-Cloud Finder
Client – McDonald’s
Agency – Cossette
Copywriter – Dana Ciani
Art Director – Alyssa Graff

3rd Prize
Title – Cloud Coverage
Client – Ontario Science Centre
Agency – Rethink
Copywriter – Kyle Simons
Art Director – Skye Deluz

WESTERN CANADA MARKET

GRAND PRIZE
Title – Exact Times
Client – Mr. Lube
Agency – Rethink
Copywriter – Thom Peters
Art Director – Sheldon Rennie

2nd Prize
Title – Recommended Rides
Client – Playland
Agency – Rethink
Copywriter – Thom Peters
Art Director – Sheldon Rennie

3rd Prize
Title – PASS GO
Client – McDonald’s
Agency – Cossette
Senior Art Director – Grace Cho
Art Director – Kelsey Hughes

 QUÉBEC MARKET

GRAND PRIZE
Title – 24H
Client – McDonald’s
Agency – Cossette
Creative Writer: Sébastien Forget
Art Director: Jasmin Brochu

2nd PRIZE
Title – PORK
Client – Le Porc du Québec
Agency – lg2
Creative Writer: Guillaume Bergeron
Art Director: Marc Guilbault

3rd PRIZE
Title – #YOUSHOULDBUYTHE640
Client – Lotto Max (Loto-Québec)
Agency – Sid Lee
Creative Writer: Laurent Prudhomme
Art Director: Francis Gervais

The winning team in each market is awarded a trip to the International Creativity Festival in Cannes in June, with their clients receiving a $50,000 campaign on Astral’s large-format digital network to execute their concept. Each second-place team receives an iPad Pro, and each third-place team wins an Apple Watch.

INDUSTRY FAVOURITE PRIZE

New this year, Carte Blanche introduced the Industry Favourite Prize. All participants had a chance to vote on the competition website for their favourite creative execution in their market. The entry with the most votes won the prize. 

Here are the 2019 Industry’s favourite winners for all markets:

Toronto’s INDUSTRY FAVOURITE PRIZE
Title – Binocular Billboard
Client – Canadian Tire
Agency – TAXI
Art Director : Will Cuthbert
Creative Writer : Michael Mehrasa

Western Canada’s INDUSTRY FAVOURITE PRIZE
Title – Picture Perfect
Client – London Drugs
Agency – Wasserman+Partners
Art Director : Graeme Jack
Creative Writer : Matt Mitchell

 

QUEBEC’S INDUSTRY FAVOURITE PRIZE
Title – Big Mini Cash Prizes
Client – La Mini (Loto-Québec)
Agency – Sid Lee
Creative Writer: Jean-Bernard Bastien
Art Director: Julien Hérisson

The CARTE BLANCHE FOR CREATIVES competition was launched in 2010 by Astral to recognize and support the best creativity in out-of-home. Projects submitted by winners and finalists are available on the competition website.

About Astral

Astral, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 50,000 advertising faces strategically located across Canada. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.

Contacts

Press Room
Contact

Chloé Boissonnault

General Director, Communications-Marketing, Bell Media Sales
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