Astral Converts Two New Digital Boards Close to Toronto’s Exhibition Place
— April 16, 2018
– These new digital boards are located off the Gardiner Expressway, just west of Spadina –
– Astral also completes its network of digital faces in Toronto with its Pearson and GTAA partnerships –
TORONTO (April 16, 2018) – Astral, a division of Bell Media, unveiled today two new large-format digital boards, measuring 56 x 28 feet, in close proximity to Exhibition Place in Toronto.
These new additions are part of a strategic, long-term plan to convert existing boards into large digital screens in Canada’s biggest out-of-home advertising market. Brands are now able to connect with a diverse group of consumers who attend events at Exhibition Place, BMO Field, the Direct Energy Centre, the Canadian National Exhibition, and Ontario Place. The area delivers an average of 116,000 daily impressions, making it a highly coveted location.
“The possibilities with these new digital boards are endless,” said Karine Moses, President, Astral. “We are accelerating the transition to digital and are excited to offer this new inventory to advertisers.”
Astral’s digital network offers many forms of creative flexibility for advertisers from time, location, and audience targeting to real-time updates leveraging content from weather, news, and sporting events. Advertisers can also leverage Astral’s new self-serve programmatic platform to connect with their consumers in automation.
The addition of these two digital boards strengthens Astral’s position in the Toronto market with more than 46 large digital faces, bringing the total to 143 digital faces and growing across Canada.
Astral is also proud to announce the completion of its network of digital faces alongside Highway 401, leading to the Toronto Pearson Airport. As the exclusive sales agent of Toronto Pearson, only Astral is able to offer large-format digital signage solutions in this highly visible area. The two faces of the new advertising structures deliver close to 250,000 daily impressions.
The Exhibition Place screens are now available for advertisers. Please contact your Astral sales representative for all the details.
About Astral Astral, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 31,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.