– Canada’s large-format digital out-of-home leader to install new faces in Toronto, Montréal, and Calgary in the coming months –
– Signature of national representation agreement with Toronto-based RCC Media –
MONTRÉAL (December 8, 2015) – Astral Out of Home, a division of Bell Media, has announced the expansion of its Digital Network in Canada with the implementation of 11 new large-format digital faces, reinforcing its leadership position in digital out-of-home advertising. The new faces will be strategically positioned in the Toronto, Montréal, and Calgary areas, bringing to 83 the total number of large-format digital structures delivered by Astral Out of Home across the country.
Installation of these new faces is already underway, with gradual rollouts planned until the end of Q1 2016. Seven new faces will be added in Toronto, three in Greater Montréal, and one in Calgary. The structures enhance Astral Out of Home’s existing inventory in these markets, and complement the company’s offering in Edmonton and Vancouver.
Pictures: Astral Out of Home Large-format Digital Faces in Toronto and Montréal
“We’re very excited about the addition of these new faces to our large format digital inventory,” said Jordana Fatsis, Vice-President, Sales, Astral Out of Home. “This new development strengthens our leadership and offers advertisers more opportunities to engage with consumers in major Canadian markets. Of particular importance are the seven new faces in Toronto; the area north of Steeles spanning from Vaughan to Markham is highly sought by advertisers and currently has limited OOH offerings. With these new locations, Astral Out-of-Home becomes the exclusive supplier of large format digital advertising in these key neighbourhoods.”
Representation Agreement with RCC Media
The addition of these 11 new large-format digital faces coincides with the announcement of the signing of an agreement for the representation by Astral Out of Home for the static faces owned by RCC Media in the Greater Toronto area.
“In addition to accentuating its leadership in large-format digital out-of-home advertising across Canada, Astral Out of Home is delighted to partner with Canadian entrepreneurs like RCC Media founders Tony Romanelli and Matthew Fusco,” said Luc Quétel, President, Astral Out of Home.
“We are very excited about this new business partnership with Astral Out of Home, both in terms of static platforms and the development of seven new large-format digital structures in the Toronto market,” said Tony Romanelli, President of RCC Media. “Our local expertise, combined with Astral Out of Home’s national sales capability, will undoubtedly be beneficial to both parties, as well as to our respective clients.”
These additions to the Astral Out of Home portfolio come on the heels of new concessions at the Vancouver, Ottawa, and Halifax airports as well as with the Québec City transit network.
About Astral Out of Home Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 13,500 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
