Astral Out of Home Awarded Advertising Contract for Vancouver International Airport

MONTRÉAL (June 11, 2015) – Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. This new deal adds to previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports, as well as recent agreements under which Astral Out of Home will serve the Halifax Stanfield International Airport. “This agreement marks an important milestone in our national development strategy,” said Luc Quétel, President, Astral Out of Home. “Vancouver represents a highly strategic market with great potential for business opportunities. YVR is the main gateway to Asia from North America, and therefore a choice venue for advertisers looking to reach a privileged clientele.”

Picture: Vancouver International Airport

The eight-year contract will take effect on July 1, 2015, and brings Astral Out of Home’s reach in key international airports across Canada to nearly 40 million passengers annually. Astral Out of Home’s primary YVR mandate is to enhance and modernize the advertising offering, by developing new and unique products in relation to the visual signature of the airport, with a blend of impact, flexibility, and elegance. These innovative products combine static and digital displays, demonstrating Astral Out of Home’s know-how and expertise. Advertising sales and customer service will be managed through Astral Out of Home’s Vancouver office, which already manages out-of-home sales in the region. “Vancouver Airport Authority has selected our proposal in part due to the quality of our digital offering and our expertise in design and integration,” said Benjamin Mathieu, Astral Out of Home’s Director, Business Development, Transportation, and Technologies. “Thanks to the quality of the experience offered to its customers, Vancouver International Airport has been ranked the #1 airport in North America for the past six years, according to the Skytrax ranking. It was therefore essential to preserve the specific architectural harmony of the airport by developing customized display structures, so that they are perfectly integrated with the airport’s layout while creating added value to the customer experience.”