–“Proudly Flying for 50 Years” message to loop on Astral Out-of-Home digital signage this Sunday, reaching nearly half a million Canadians –
TORONTO (February 13, 2015) – Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital campaign taking place on its 50th anniversary, this Sunday, Feb. 15. The campaign will feature an image of the Canadian flag alongside the simple yet poignant tag line, “Proudly Flying for 50 Years,” and will rotate on Astral Out-of-Home’s digital screens in major markets across the country throughout the day. The company will integrate the creative into their regularly scheduled digital advertising loop and estimates it will be seen by nearly half a million Canadians during this time.
“We are a proud Canadian company and thought this was a great way to celebrate our remarkable country,” said Ron Hutchinson, Senior Vice-President, Real Estate Services, Astral Out-of-Home. “Through our innovative digital media network, we are able to change creative on the fly and get timely messages like this one out to Canadians.”
Mock-up of campaign creative to be displayed on Astral Out-of-Home boards on Sunday, Feb. 15
In a similar campaign on November 11, Astral Out-of-Home paid homage to the service of Canadian veterans and honoured those who lost their lives for their country. At the 11th hour of the 11th day of the 11th month, Astral Out-of-Home’s extensive outdoor digital billboards in Toronto, Vancouver, Montréal, and Edmonton stopped their usual advertising loop for two full minutes to display memorial images, while the rest of the country observed two minutes of silence. The image was also kept in loop throughout the day and displayed in all markets across Canada.
Astral Out-of-Home has also teamed up with the Ontario Provincial Police (OPP) and their Amber Alert network. The company works closely with the OPP to ensure any information pertaining to a child’s abduction is shared with Canadians immediately. All creative advertising on Astral Out-of-Home platforms is halted for two hours to share only the Amber Alert during this time.
Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, please visit bellmedia.ca.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
