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Astral Out of Home Introduces New Digital AMT Terminals Network in Greater Montréal Area
– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station –
– LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users –
– LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users –
MONTRÉAL (March 24, 2015) — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. The Réseau AMT Digital Terminus is provided in the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station, all operated by the Agence métropolitaine de transport (AMT).
This new digital network offering includes two types of cutting-edge signage products:
“These new screens provide the opportunity to reach target audiences during wait times,” said Éliane Tremblay, Director, Transportation Products, Astral Out of Home. “Combining user information with advertisements gives an undeniable edge for advertisers as they reach a very substantial audience of daily commuters.”
“The Réseau AMT Digital Terminus is the perfect combination of Astral Out of Home’s know-how with regard to digital products and the AMT users’ information needs,” said Benjamin Mathieu, Director, Business Development, Transportation and Technologies, Astral Out of Home. “This new product is powered by Bell’s fibre-optic network and 4G LTE mobile technology, and features cutting-edge, high-luminosity LCD screens.”
According to Lynne Gagnon, Marketing Director at AMT, “The installation of these new screens reflects our desire to constantly improve the quality of information we provide to our customers. The deployment of these display screens, which will be made at no cost to the AMT, since financed by Astral Out of Home, will also increase our advertising revenues while adding to the range of information tools available to our customers.”
With over 29 million users passing through the Centre-ville and Longueuil terminals and Lucien-L’Allier station each year, the Réseau AMT Digital Terminus guarantees optimal impact and frequency to reach the target audience.
Through the quality and quantity of its offering, Astral Out of Home confirms its leadership position in digital solutions. As part of the Transportation division’s overall offer, the Réseau AMT Digital Terminus is the latest addition to Astral Out of Home’s digital product line, which includes Digital Columns and the Digital Network in Montréal.
- Fourteen digital faces (column format), each with 70-inch (177.8 cm), single and double-faced, high-luminosity LCD screens. These columns, located in high-traffic hallways at the Longueuil terminal and Lucien-L’Allier station, will loop six, 10-second messages.
- Thirty-nine digital displays featuring 42-inch (106.68 cm), 55-inch (139.7 cm) and 70-inch (177.8 cm) LCD screens, which display bus and train schedules, an advertising loop of six 10-second messages, as well as information for users, such as AMT announcements, news headlines, and weather reports.
“These new screens provide the opportunity to reach target audiences during wait times,” said Éliane Tremblay, Director, Transportation Products, Astral Out of Home. “Combining user information with advertisements gives an undeniable edge for advertisers as they reach a very substantial audience of daily commuters.”
“The Réseau AMT Digital Terminus is the perfect combination of Astral Out of Home’s know-how with regard to digital products and the AMT users’ information needs,” said Benjamin Mathieu, Director, Business Development, Transportation and Technologies, Astral Out of Home. “This new product is powered by Bell’s fibre-optic network and 4G LTE mobile technology, and features cutting-edge, high-luminosity LCD screens.”
According to Lynne Gagnon, Marketing Director at AMT, “The installation of these new screens reflects our desire to constantly improve the quality of information we provide to our customers. The deployment of these display screens, which will be made at no cost to the AMT, since financed by Astral Out of Home, will also increase our advertising revenues while adding to the range of information tools available to our customers.”
With over 29 million users passing through the Centre-ville and Longueuil terminals and Lucien-L’Allier station each year, the Réseau AMT Digital Terminus guarantees optimal impact and frequency to reach the target audience.
Through the quality and quantity of its offering, Astral Out of Home confirms its leadership position in digital solutions. As part of the Transportation division’s overall offer, the Réseau AMT Digital Terminus is the latest addition to Astral Out of Home’s digital product line, which includes Digital Columns and the Digital Network in Montréal.
About Astral Out of Home
Astral Out of Home, a division of Bell Media, is a leader among Canada’s signage companies, boasting over 9,500 advertising signage elements strategically located across the Québec, Ontario, Alberta and British Columbia markets. At the leading edge of innovation in one of the nation’s most dynamic media, Astral Out of Home is committed to staying on top of the latest technological trends and enabling announcers to broadcast compelling messages that reach and mobilize consumers. For more information, visit bellmedia.ca.
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