Anastasia Anokye
Bell Media – Astral
Astral Launches Victoria’s New Digital Transit Shelter Network
– New network introduces 30 premium digital advertising faces across key commuter corridors throughout Victoria –
– Includes 48 new transit shelters, two of which feature living green roofs –
– Includes 48 new transit shelters, two of which feature living green roofs –
VICTORIA, B.C. (October 27, 2026) — Astral, a division of Bell Media, today announced the launch of its new digital transit shelter network, delivering 30 premium digital advertising faces across key commuter corridors throughout Victoria. Developed in partnership with the City of Victoria, the network represents Astral’s first street furniture concession designed as a fully digital program.
As part of the phased rollout, 28 digital screens are now live and in service. The final two locations are expected to go live in early November, completing the full 30-screen network. The launch builds on Astral’s continued investment in digital out-of-home advertising and expands opportunities for advertisers to connect with audiences through dynamic, high-impact environments.
“The launch of this network represents an exciting milestone for Astral and the evolution of our out-of-home business,” said Michele Erskine, Vice-President, Out of Home, Bell Media. “As our first fully digital street furniture program, it expands our digital footprint in a growing market while delivering greater flexibility and impact for advertisers. At the same time, we’re also helping support infrastructure investments that will benefit the community for years to come.”
The new network provides expanded opportunities for local and national advertisers while also supporting dedicated municipal communications. The agreement includes the installation of 48 non-advertising transit shelters across the city, including two shelters featuring living green roofs. The shelter rollout is scheduled to continue through November and December 2026.
In addition to digital messaging opportunities, the reverse side of each digital unit includes static faces reserved exclusively for City of Victoria information.
About Astral
Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising networks with a strategically located footprint spanning across the country. Astral offers five product lines: outdoor advertising, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brands, CTV News and Noovo Info; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading audio app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. Bell Media is majority owner of global content distributor, Sphere Abacus, and is partner in Sphere Media, Blink49 Studios, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers.
Bell Media delivers end-to-end advertising through the Bell Marketing Platform, powered by Bell First Party Data, helping brands plan smarter, activate seamlessly, and measure campaigns to drive real business outcomes at scale. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
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