Astral Mix signed a first partnership with Geloso Group

Montreal, June 21th, 2013 – Geloso Group, an important producer and distributor of alcoholic beverages that markets a wide variety of products, has signed an initial agreement with Astral Mix in order to promote several of its brands across Quebec. This partnership includes various campaigns running throughout the summer and supported on all Astral’s platforms – radio, television, out-of-home, and web.

A range of integrated strategies have been developed by the Mix team to ensure optimal positioning and awareness throughout the province for the Lolita, Poppers, Bacardi + and Pepito brands. Lolita will be positioned as THE cocktail of girlfriend’s gathering by sponsoring Joël Legendre’s show Un été avec Joël on Canal Vie. It includes category exclusivity and the “The Art of Hosting with Lolita” contest promoted on air and online. A second radio contest in collaboration with Les Grandes Gueules and local NRJ stations across the province positions Bacardi+ as the official drink of summer parties. Furthermore, Poppers benefits from a massive out-of-home media weight and a presence on television. The simultaneous deployment of all these campaigns was done in compliance with the beverage-specific DNA, providing clear and tangible results.

About Astral Mix
Astral Mix provides powerful and integrated solutions to advertising and media placement agencies. We help you capitalize on the synergy among our various platforms, including specialty TV, radio, billboards, and the web. We do much more than just sell services; above all, Astral Mix creates, develops, and implements outstanding campaigns that meet your needs and your clients’ needs. We’re creative and tech-savvy, a combination that yields original and truly effective media solutions. For exceptional results, put Astral Mix into your creative mix!

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For more information

Michelle LaBarre
Vice-President, Astral Mix
(514) 939-5001 #3131
mlabarre@astral.com