MONTREAL (May 16, 2017) – Astral Out of Home, a division of Bell Media, announced the Toronto and Western Canada winners of its CARTE BLANCHE FOR CREATIVES competition earlier this week. Launched in March, the 8th edition of CARTE BLANCHE competition drew 272 ideas and asked participants from across Canada to create an original ad in the format of a digital superboard for one of their agency clients.
“We’re delighted to see the CARTE BLANCHE competition generating more and more enthusiasm each year,” said Michael Alexandor, Vice-President, Marketing and Innovation, Bell Media Sales. “The high quality of work leveraged the strengths of the digital technology, most notably in terms of its ability to tie into real time RSS feeds. Ultimately, this leads to all kinds of flexible and creative possibilities that benefit the advertised brands.”
Here are the winners for the Toronto and Western Canada markets:
TORONTO MARKET
GRAND PRIZE
Title – Please Pull Over
Client – SickKids
Agency – Cossette
3rd Prize
Title – One Less Screen
Client – ParticipACTION
Agency – Zulu Alpha Kilo
Copywriter – Jon Taylor
Art Director – Andrea Romanelli
WESTERN CANADA MARKET
GRAND PRIZE
Title – Ocean Depth
Client – Vancouver Aquarium
Agency – 123w
Copywriter – Kate Roland
Art Director – Garret Schauteet
2nd Prize
Title – Molson Welcome Board
Client – Molson Canadian
Agency – Rethink
Copywriter – Sean O’Connor
Art Director – Melissa Haebe
3rd Prize
Title – The Route Beer Billboard
Client – A&W
Agency – Rethink
Copywriter – Alex Bird
Art Director – Vic Bath
The winning teams will fly off to the south of France for The Cannes Lions International Festival of Creativity, and their clients will receive a $50,000 campaign on the Astral Out of Home Digital network. The creative teams that placed second and third will receive a MacBook Retina and an iPad Pro, respectively.
Winners for the Montréal market will be announced on May 26th.
The CARTE BLANCHE FOR CREATIVES competition was launched in 2010 by Astral Out of Home to recognize and support the best creativity in Out of Home. Projects submitted by winners and finalists are available on the competition website, as well as on Facebook and Twitter.
About Carte Blanche Carte Blanche invites creative teams from Canadian agencies to execute an idea for the client of their choice, for a chance to win one of three trips to the Cannes Festival of Creativity in June, as well as a $50,000 Astral Out of Home campaign for their client. The competition is open to advertising agencies in Québec, Toronto, Vancouver, Calgary, and Edmonton, as well as companies with graphic design teams. Carte Blanche will announce winners in the Québec, Toronto, and Western Canadian markets. About Astral Out of Home Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca
