Astral Out of Home Announces the Québec Market Winners for the 8th Edition of the CARTE BLANCHE FOR CREATIVES Competition

MONTRÉAL (May 26, 2017) – Tonight, Astral Out of Home, a division of Bell Media, announced the Québec market winners of the CARTE BLANCHE FOR CREATIVES competition. This year, the honours went to the following creative duos:

GRAND PRIZE Title – Vitesse Client – Krispy Kernels Agency – lg2 ·         Copywriter: Guillaume Ferron ·         Art Director: Mario Pesant
2nd PRIZE Title – Ampoules brûlées Client – Réno-Dépôt Agency – Sid Lee ·         Copywriter: David Allard ·         Art Director: Simon Caspar
3rd PRIZE Title – Pour tout savoir Agency – Alfred Communications Client – Montréal Science Centre ·         Copywriter: Martin Charron ·         Art Director: Nicolas Rivard

This year’s record edition of this major celebration culminated at the C2MTL creative conference, where both Astral Out of Home’s CARTE BLANCHE FOR CREATIVES and C’EST DANS’ CANNES competitions were concluded. “We’re delighted to see the CARTE BLANCHE competition generating more and more enthusiasm each year,” said Chloé Boissonnault, General Manager, Communication and Marketing, Bell Media Sales. “We received some far-reaching ideas that leveraged the strengths of digital technology, most notably in terms of its ability to tie into real-time RSS feeds. Ultimately, this leads to all kinds of flexible and creative possibilities that benefit the advertised brands.” Each market’s winning teams will fly to the Cannes Lions International Festival of Creativity, while their clients will get a $50,000 ad campaign on the Astral Out of Home network. The creative teams ranking in second and third place will receive a MacBook Retina and an iPad Pro, respectively. Launched last March, the annual CARTE BLANCHE FOR CREATIVES competition received 272 submissions from across the country, including 142 for the Québec market. The CARTE BLANCHE formula was developed and implemented by Astral Out of Home in 2010 to support and reward out-of-home advertising creativity. Winners from the Western Canada and Toronto markets were announced on May 11 and 16, respectively. The winners were TORONTO MARKET GRAND PRIZE: Please Pull Over by Jordan Hamer and Spencer Dingle (Cossette) for SickKids 2nd Prize: Traffic Cam by Tim Morrison and Michelle Orlandi (Dentsubos) for FujiFilm 3rd Prize: One Less Screen by Jon Taylor and Andrea Romanelli (Zulu Alpha Kilo) for ParticipACTION   WESTERN CANADA MARKET GRAND PRIZE: Ocean Depth by Kate Roland and Garret Schauteet (123w) for the Vancouver Aquarium 2nd Prize: Molson Welcome Board by Sean O’Connor and Melissa Haebe (Rethink) for Molson 3rd Prize: The Route Beer Billboard by Alex Bird and Vic Bath (Rethink) for A&W   The winning campaigns and the finalists’ works are available on the competition’s website and on Facebook and Twitter.