Astral Out-of-Home Launches Two Landmark Digital Billboards Along Calgary’s Ring Road on Tsuut’ina Trail

CALGARY (April 22, 2026) — Astral Out-of-Home, a division of Bell Media and Leading Outdoor, today announced the launch of two landmark digital billboards along Calgary’s Ring Road on Starlight family land within the Tsuut’ina Nation. Together, these billboards form the largest freestanding digital out-of-home installation in Canada. The project was developed for Astral Out-of-Home, by Vance Macdonald Jr. of Leading Outdoor, and through close collaboration with the Starlight family of the Tsuut’ina Nation, and LED digital solutions provider Earl Adelman of Certified LED. Collectively, they established a long-term vision for the site that supports local businesses, national advertisers, charitable initiatives, and community messaging. “This launch brings another world-class development to the Tsuut’ina Nation and Calgary,” said newly elected Chief Ellery Starlight. “It stands among the high-quality developments our Nation is proud of.” “The landmark installation reflects the continued evolution of Out-of-Home in Canada, and we’re proud to bring this project to life in partnership with the Starlight family and the Tsuut’ina Nation” said Michele Erskine, VP, Out-of-Home. “Calgary is one of the fastest-growing major cities in the country, and investments like this allow us to deliver high-impact platforms for advertisers while also supporting meaningful community and public-interest messaging.” Located on lands assigned to the Starlight family on the west side of Tsuut’ina Trail (Stoney Trail), the digital billboards offer exceptional visibility along one of Calgary’s busiest transportation corridors. Strategically positioned near the entrance to the Shops of Buffalo Run, a retail development that spans more than 237,000 square feet and will reach audiences travelling through a rapidly growing commercial and commuter hub in southwest Calgary. This includes the first Costco built on First Nations land, and additional developments now open include the Seven Chiefs Sportsplex and The Tsuut’ina Gas Stop with many other exciting retail projects to come. “We are very pleased to see this project come to life on our land,” said Dr. Bruce Starlight Sr. “It reflects what’s possible when respect for the land, long-term thinking, and trusted partnerships come together, benefiting our Tsuut’ina Nation and the local Calgary marketplace.” In addition to commercial messaging, a portion of the billboard inventory will be dedicated to local and national charities, Starlight community initiatives, and Tsuut’ina Nation messaging. With Astral’s support, the displays also support public-interest communications, including emergency messaging such as AMBER Alerts. “The Starlight family’s assigned land was an essential contribution to the completion of Calgary’s Ring Road — an infrastructure project that has forever improved regional connectivity, significantly reduced congestion on major routes such as Deerfoot Trail, and supports Calgary’s continued growth,” said Vance Macdonald Jr., Leading Outdoor. “It has been an honour to develop this incredible project with the Starlight family within the traditional territory of the Tsuut’ina Nation,” added Macdonald. “These significant additions to Canada’s out-of-home landscape would not have been possible without the Starlight family’s partnership and the visionary leadership of Michele Erskine and her team at Astral Out-of-Home.” “We have enjoyed a long-standing relationship with Leading Outdoor and are very proud to have built this new iconic digital location with them,” said Michele Erskine, VP, Out-Of-Home. “Calgary is a vibrant, fast paced city. Vance understands the city well and has a well-deserved reputation for building quality digital assets.” Calgary, Canada’s fastest-growing major city, continues to invest in infrastructure and platforms that drive economic vitality while strengthening community connection. This landmark unveiling represents more than a milestone — it establishes an enduring. world-class asset within Canada’s out-of-home advertising landscape and reinforces Calgary’s reputation as a premier city for investment. “I’m extremely proud, as a Calgarian of several generations, to see this project come to life in our city,” Macdonald said. “On a personal level, it carries special meaning, reflecting my late father’s passion for out-of-home advertising, his love for Calgary, and his lifelong commitment to delivering best-in-class work.” The collaborators gratefully acknowledge that this project is situated on Tsuut’ina Nation land, part of Treaty 7. The collaborators are deeply grateful to the Starlight family and the Tsuut’ina Nation for their substantial contributions to this project and Calgary’s Ring Road.