Astral Out of Home to Launch Network of 50 Digital Backlit Faces in Montréal Metro
— December 14, 2016
– The 50 new digital screens become available for booking Dec. 15 –
– Astral Out of Home’s Digital Underground Network increases to 99 strategically located faces –
MONTRÉAL (December 14, 2016) – Astral Out of Home, a division of Bell Media, is pleased to announce the deployment of a network of 50 new, digital backlit faces in the Montréal metro. Rolling out progressively until spring 2017, these HD digital screens will allow advertisers to connect with nearly 1 million on-the-go consumers in strategically selected locations.
This deployment sees the number of faces in Astral Out of Home’s Digital Underground Network increase to 99, which already includes the Lucien-L’Allier, Downtown, and Longueuil train stations.
“By adding this network of digital backlit faces we are bolstering our product offering while continuing to move forward with our development strategy of creativity and innovation,” said Karine Moses, President of Astral Out of Home. “We’re proud to offer advertisers the flexibility, instantaneousness, and dynamic content that our digital products are known for in some of the highest-traffic Montréal metro stations.”
The new digital backlit faces will be featured across the following metro stations: McGill, Place-des-Arts, Peel, Bonaventure, Atwater, Guy-Concordia, Lionel-Groulx, Jean-Talon, Snowdon, Square-Victoria-OACI, and Berri-UQAM. Each screen will display loops offered as part of a network, all programmed on demand and remote-controlled from Astral Out of Home’s cutting-edge control centre.
To be deployed progressively throughout the winter season, the 50 digital backlit station faces will be completely operational by March 31, 2017. The faces will be activated on a trial basis and available for booking starting Dec. 15, and will be officially operational as of Jan. 23.
About Astral Out of Home Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Quebec and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.