Astral Out-of-Home Turns Heads with New Digital Face at Canada Place

— August 27, 2013

 

Astral Out-of-Home, a division of Bell Media, is proud to reinforce its leadership in the Canadian digital advertising industry with the announcement today of a new digital face at Canada Place, among the first of its kind on an urban site in Vancouver.

The 10’ x 34’ digital face is located in one of the most high-traffic and unique spots in Vancouver’s downtown core, at the heart of Vancouver’s Inner Harbour and close to Coal Harbour. Each year, it welcomes nearly four million passersby and conference-goers.

“The rollout of this new face in the heart of Vancouver, a city whose economic growth is matched only by its quality of life, demonstrates Astral Out-of-Home’s commitment to constant innovation in the most prestigious locations,” said Luc Quétel, President, Astral Out-of-Home.


Canada Place is home to the Vancouver Convention Centre and is within walking distance of the city’s lively fashion and financial districts. The new digital face is positioned for maximum visibility thanks to the heavy pedestrian and vehicle traffic that continues to make the city the second-most congested in North America.

The Astral Out-of-Home Digital Network now has 52 digital faces with LED technology that reproduce millions of colours in high resolution for exceptional day and nighttime legibility. Astral Out-of-Home Digital Network faces are programmed on demand and managed from the ultra-modern Astral Out-of-Home control centre.

Astral Out-of-Home

Astral Out-of-Home, a division of Bell Media, is one of Canada’s largest out-of-home advertising companies with a network of more than 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia.

 

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For information, please contact:

Business media:
Olivier Racette, Bell Media, 514.939.5000, or olivier.racette@bellmedia.ca

Specialty and trade press:

Véronique Desroches, Astral Out-of-Home, 514.529.6664, ext 7637, or vdesroches@affichage.astral.com

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