Astral Out of Home Unveils New Momentum Service

— November 14, 2016

– New offering enables the production of dynamic data campaigns linked to current events in just 48 hours throughout AOOH’s line of digital products –

MONTRÉAL (November 14, 2016) – Astral Out of Home, a division of Bell Media, announced today the launch of Momentum, a new service that breathes life into digital ad campaigns by adapting messages to criteria chosen by clients in real-time. Available for most of Astral Out of Home’s digital product line, Momentum broadcasts dynamic content pertaining to sports, weather, and traffic, as well as social media content and countdowns and much more, with a 48-hour turn-around time. “Through Momentum, Astral Out of Home once again innovates by enhancing a solution that’s already proven very popular in the advertising industry,” said Luc Paradis, General Manager, Innovation and Shared Services. “This new feature will enable us to strengthen our leading position in the digital out-of-home sector and provide a value-added consumer experience.” Designed by Astral Out of Home, the technology leverages data from sources more reliable and frequently updated than ever, with the likes of Google Maps for traffic and World Weather Online for weather. As a result, Momentum ensures better timing and more accurate information at prices up to 70% lower than campaigns using the previous technology. Over the past few years, Astral Out of Home has put its innovative and creative know-how to work for its client agencies to help them bring their boldest ideas to life through increasingly inventive campaigns. Several of these campaigns have won awards both in Canada and abroad.

About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.

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Olivier Racette

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