Astral Signs Partnership Agreement with Campsite

MONTRÉAL (September 10, 2018) – Bell Media’s out-of-home advertising division, Astral, announced today a new partnership with Campsite, a Montréal based leader in programmatic out-of-home campaigns. This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform. Launched in 2016, Campsite is a leader in innovative solutions for advertisers who want to expand their digital reach, optimize their strategies with data, and maximize their time by reaching several suppliers through only one platform. Campsite’s products include a Supply-Side Platform (SSP), an exchange and a Demand Side Platform (DSP). “We’re excited to join forces with Campsite to expand Astral’s programmatic possibilities,” said Karine Moses, President, Astral. “With this new partnership, Astral clients will be offered even more possibilities to access specific data and better target precise audiences  to optimize their campaign results. Astral’s digital faces are strategically located in the biggest cities in the country and will allow brands to accompany their consumers throughout the day, from downtown to the highway”. “The addition of Astral’s digital outdoor products further solidifies Campsite’s position as the leader in out-of-home programmatic solutions in Canada,” said Edith Gagné, Vice-President, Development, Campsite. “Buyers using Campsite’s DSP can expect the scale they need to effectively reach their campaign goals”.