Astral’s New Digital Brandscape is Now Live in Downtown Vancouver

VANCOUVER (May 13, 2020) – Astral, a division of Bell Media and the country’s leading out-of-home advertising solution provider, announced today the launch of a newly redesigned brandscape featuring two, cutting-edge, larger-than-life digital boards. Strategically located in the heart of Vancouver’s downtown core on the northeast corner of Robson and Granville, the new digital landmark captures the high-traffic entrance of both the CF Pacific Centre and Nordstrom’s flagship store. Positioned where out-of-home presence is limited, these stunning new digital faces are perfect for advertisers to reach consumers. “The addition of this new brandscape to Astral’s digital portfolio expands on our large format digital and airport inventory and rounds out our high impact out-of-home offerings for clients in the Vancouver market,” explains Farshad Kajouii, General Manager of Sales and Business Development for Astral and Bell Media. The two new large faces – each 20’W x 30’H – bring dynamic video capabilities to life, offering both split-screen and dual-screen creative opportunities, including a 1200 square feet surface when using the full size of the 2 screens. The broadcast-quality faces can support full-motion video and integration of RSS feeds (weather, social, news, sports, etc.).