Ron Burgundy’s Appearance at TIM HORTONS ROAR OF THE RINGS on TSN
Audiences for Opening of TIM HORTONS ROAR OF THE RINGS Grow 38% on TSN
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TORONTO (December 2, 2013) – The TIM HORTONS ROAR OF THE RINGS got off to a roaring start with yesterday’s opening draw, attracting an average audience of 632,000 viewers on TSN, according to preliminary overnight data from BBM Canada. Audiences are up 38% compared to the opening of the TIM HORTONS ROAR OF THE RINGS in 2009.
Audience levels peaked midway through the opening day of coverage, live from the MTS Centre in Winnipeg, as more than 900,000 viewers tuned in to watch the debut of TSN sportscaster Ron Burgundy, who joined Vic Rauter in the booth to deliver the call of the action. Burgundy’s appearance on TSN was a trending topic on social media and made headlines across the world.
TSN has complete coverage of the TIM HORTONS ROAR OF THE RINGS through to the Finals on Dec. 7 and 8.
<<< MEDIA NOTE: click here for video of Ron Burgundy from yesterday’s TIM HORTONS ROAR OF THE RINGS >>>
SOCIAL MEDIA LINKS
#TSN #ROTR
– TSN –
For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca
Twitter: @TSN_PR
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