Autofocus.ca Launches iOS App

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TORONTO (February 18, 2014) – Bell Media’s Autofocus.ca announced today the launch of the iOS Autofocus app, now available for download on iTunes. A companion to the Autofocus.ca online destinations Autofocus.ca and Fr.autofocus.ca, the Autofocus app is designed to assist potential buyers with the research and purchasing of vehicles, while on the go. With the inclusion of Autofocus.ca’s personal profile feature, My Garage, app users can access their profile and saved information on their mobile phones.

The Autofocus App provides mobile users access to a wealth of information in English or French via its two key features: Purchase Advisor and Vehicle Research. Purchase Advisor acts as a step-by-step guide when researching a vehicle, including setting a budget, assessing personal needs, and researching vehicles effectively. Vehicle Research allows users to search cars by make, category, and lifestyle. The app also includes a geo-location feature that can help users locate dealerships, and the ability to access content from Autofocus.ca including features, news, photos, and videos.

** Media Note ** – Download photos at www.BellMediaPR.ca/Autofocus

Since its rebrand from Sympatico.ca/Autos in July 2013, Autofocus.ca has seen a significant growth in page views, with an increase of 50% in its first five months.* Also in 2013, Autofocus.ca was awarded Best Web Design at the Automobile Journalists Association of Canada’s (AJAC’s) annual Journalism Awards gala, presented by Kia Canada Inc.  

Coming to Autofocus.ca this fall is an insightful web series featuring custom editorial and video content hosted by parenting expert, Kathy Buckworth. Geared towards the family, the series will feature content that explores everything from purchasing car seats and car safety for toddlers, to tips for traveling with school-age children and car storage for the soccer mom.

*Source: Omniture

SOCIAL MEDIA LINKS:

@Autofocusca

Autofocus.ca on Facebook

Autofocus.ca on Instagram

Autofocus.ca on YouTube

About Autofocus.ca

Autofocus.ca is Canada’s community for vehicle shoppers, featuring a variety of editorials, feature stories, “How-To” guides, and reviews, along with user-generated content. Autofocus.ca provides visitors with the opportunity to interact, share reviews, ask advice, and post questions and opinions on a variety of auto-related subjects through the site and their social media network. Autofocus.ca is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

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For more information:

Jesse Wanagas, Comedy & Drama, 416.384.3193 or jesse.wanagas@bellmedia.ca

Mary Costa, Comedy & Drama, 416.384.7702 or mary.costa@bellmedia.ca