B.C. Drivers Can Download CTV MORNING LIVE TRAFFIC ALERT APP, Avoid Gridlock and Win a Ride on CTV Chopper 9

— September 4, 2012


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Vancouver, BC (September 4, 2012) – With summer vacations coming to an end and the roadsfilling up this fall, CTV News helps drivers conquer traffic with the new CTVMORNING LIVE TRAFFIC ALERT APP tailored to the Metro Vancouver area. Thislatest digital innovation by the award-winning digital team at CTV BritishColumbia features personalized traffic reports while on the road, saving userstime and getting them to their destinations safely. Available now at the newlyredesigned bc.ctvnews.ca and popular app download sites, CTVMORNING LIVE TRAFFIC ALERT APP is free to allusers, provides more functionality than other apps, and configured for iPhone,BlackBerry and Android smartphones.


Starting today, until October 4, every download of the CTV MORNINGLIVE traffic app enters the user for a chance towin a ride on CTV’s Chopper 9, for a sky-high look at metro Vancouver traffic.


Click the iconto be directed to download the CTV MORNING LIVE TRAFFIC ALERT APP


“Traffic can make or break your day,”said Ann Luu, Traffic Reporter for CTV MORNINGLIVECTV MORNING LIVE invitesusers of this app to become reporters themselves, helping us get people totheir destinations faster with as little headache as possible.”



Developedby GreenOwl Mobile, The CTV MORNING LIVE TRAFFIC ALERT APP uses the built-in GPStechnology on phones and offers safe, personalized and timely hands-free audiotraffic information. The app also monitors traffic five kilometers ahead, alertingdrivers to traffic issues recorded. Users are safely informed on how to beatthe traffic and avoid upcoming issues or trouble spots. Powered by usersrunning the app safely while they drive, traffic information is automaticallyupdated to other users behind them. The system also uses historical trafficpatterns along with weather, time of day, and seasonal information to verifyand predict the traffic ahead.


Appusers are encouraged to safely report any traffic issues on their routes, turningusers into traffic reporters. Users get real-time voice alerts on unexpectedtraffic issues, with affected street segments and speed information. Also, afeature called “Community Favourite” is a function that puts commonly travelledroutes at users’ fingertips. This expansive app is just one more innovativeoffering from the RTDNA Award-winning bc.ctvnews.ca, which recently took another leap forward with a new web design featuringmore multi-platform video.


About CTV British Columbia

CTV News brings viewers news as it happens, whereverit happens in B.C. In 2004, CTV British Columbia was the first in WesternCanada to launch CTV programming in high definition. Five years later, CTVBritish Columbia achieved another first in Western Canada - broadcasting CTVNEWS AT 5 p.m., CTV NEWS AT 6 p.m., and CTV NEWS AT 11:30 in full HD. CTV British Columbia has been honoured with awards from a number oforganizations, including the Canadian Association of Journalists,Radio-Television News Directors' Association of Canada (RTNDA), PROMAX, and theJack Webster Awards. Every year CTV British Columbia continues to grow instrength, and through outreach to the community through a presence at manyevents-most notably live news broadcasts from the Canada Day celebrations andevery day of the Pacific National Exhibition-garners new viewers every day.


AboutCTV News

CTV News is Canada’s most-watched news organization bothlocally and nationally and has a network of national, international and localnews operations. CTV News operations include CTV NEWS CHANNEL, BNN – BusinessNews Network, CP24, and information programming, including CTV NATIONAL NEWSWITH LISA LAFLAMME, CTV NATIONAL NEWS WITH SANDIE RINALDO, CANADA AM, W5, andQUESTION PERIOD. With a perspective that is distinctly Canadian, CTV Newsbrings Canadians the international and domestic news stories of the day and isthe number-one news organization in Canada.


— CTV —

For more information:                                 

Renee Dupuis, Bell Media PR, 416.384.3154 or renee.dupuis@bellmedia.ca

Shannon Gallagher, Bell Media PR, 416.384.4623 or shannon.gallagher@bellmedia.ca

Johnny Mah, CTV BC Promotions, 604.609.5871 or johnny.mah@bellmedia.ca

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