Bell Media Agency Named Worldwide Marketing Team of the Year at the 2013 PromaxBDA Awards; Wins 46 Medals

To tweet this release: http://bit.ly/18b3gi7

LOS ANGELES (June 24, 2013) – For the first time ever, the Bell Media Agency has been recognized with the prestigious Global Excellence Award for Marketing Team of the Year, given to the company with the highest number of Global Excellence Awards. The honour was bestowed at the 2013 PromaxBDA Awards held last Thursday in Los Angeles. Recognizing achievement in marketing, promotion and design, Bell Media was also once again the leading Canadian media group at PromaxBDA. With an impressive 20 Global Excellence and 26 North American medals, Bell Media took home a total of 46 wins this year, in addition to the special team recognition.

Over the past five years, the Bell Media Agency (and the former CTV Creative Agency) has been one of the world’s most successful entrants at the PromaxBDA Awards, demonstrating consistent leadership amongst broadcasters, both nationally and worldwide. With this year’s wins, the Agency has amassed more than 300 awards since 2008, to emerge as a leading international performer.

“Year after year, the team at Bell Media consistently demonstrates creative talent and leadership on an international scale,” said Jonathan Block-Verk, President and CEO of PromaxBDA. “The work they deliver is inspiring and speaks to a passion for television marketing and creative, as selected by a global jury of the industry’s top executives.”

“The Bell Media Agency has built an outstanding industry track record that has garnered international esteem,” said Jon Arklay, Senior Vice-President, Bell Media Agency and Brand Strategy. “Congratulations to our talented in-house creative team on this year’s accomplishments.”

PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading global resource for education, community, creative inspiration, and career development in the media and media marketing sectors.

On an international level, the Bell Media Agency captured seven Gold Medals, six Silver Medals, and six Bronze Medals. For North America, Bell Media garnered five Gold Medals, twelve Silver Medals and ten Bronze Medals. The Bell Media Agency’s promotion and design for the LONDON 2012 OLYMPIC GAMES was also notably recognized with seven awards.

With 37 nominations this year, the Bell Media Agency was also announced as a finalist for the 2013 PromaxBDALocal Awards, which will be presented this Thursday, June 27, 2013.

Below is a complete list of the 2013 PromaxBDA Design, Promotion, and Marketing Awards for Bell Media:

MuchMusic (15 Awards)

WORLD GOLD

TOTAL PACKAGE ART DIRECTION & DESIGN: PROGRAM – ON-AIR ONLY

• MUCHMUSIC: MMVAs

WORLD GOLD

INTERSTITIAL/PROGRAM/BRAND INTEGRATED PROGRAM WRAPS

• MUCHMUSIC: WORKOPOLIS INTERN

WORLD GOLD

ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN

• MUCHMUSIC: SUBWAY SPOTS

WORLD GOLD

ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS

• MUCHMUSIC:  MMVAs

WORLD SILVER

ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED SPOT

• MUCHMUSIC: HALLOWEEN ELECTRIC CIRCUS DANCE CENTRAL

WORLD SILVER

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

• MUCHMUSIC: 2012 MMVAS HOST SPOT

WORLD BRONZE

LIVE EVENT CAMPAIGN

• MUCHMUSIC: 2012 MMVAS

NORTH AMERICAN GOLD

TELEVISION – VIDEO PRESENTATION:  PROGRAM SYNDICATOR/DISTRIBUTOR CATEGORIES: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

• MUCHMUSIC: BIG JINGLE

NORTH AMERICAN SILVER

TELEVISION – VIDEO PRESENTATION: CONTENT PROMOTION:

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

• MUCHMUSIC: BIG JINGLE

NORTH AMERICAN SILVER

ENTERTAINMENT PROGRAM SPOT OR CAMPAIGN

• MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER

NORTH AMERICAN SILVER

SOMETHING FOR NOTHING

• MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER

NORTH AMERICAN BRONZE
STUNT PROMOTION – ON-AIR ONLY

• MUCHMUSIC: BIG JINGLE

NORTH AMERICAN BRONZE

CHANNEL HOLIDAY/SPECIAL EVENT SPOT

• MUCHMUSIC: 2012 MMVAS HOST SPOT

NORTH AMERICAN BRONZE

PROGRAM PROMOTIONAL SPOT – IN-HOUSE

• MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER

NORTH AMERICAN BRONZE
GENERAL IMAGE SPOT OR CAMPAIGN

• MUCHMUSIC: TMC

CTV (11 Awards)

WORLD GOLD

ART DIRECTION & DESIGN: SPORTS PROGRAM CAMPAIGN

• CTV LONDON OLYMPICS 1

WORLD SILVER

ART DIRECTION & DESIGN: SPORTS PROGRAM CAMPAIGN

• CTV LONDON OLYMPICS 2

WORLD SILVER

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

• CTV: LONDON OLYMPICS BUMPER

WORLD SILVER

STUNT PROMOTION PACKAGE USING MULTIPLE MEDIA

• CTV AT FAN EXPO

WORLD BRONZE

ART DIRECTION & DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT

• CTV: LONDON OLYMPICS PROMO

WORLD BRONZE

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

• CTV: LONDON OLYMPICS BUMPER

WORLD BRONZE

ART DIRECTION & DESIGN: CARD, FOLDED OR BOUND PIECE

• CTV: HORSES OF MCBRIDE MEDIA KIT

NORTH AMERICAN SILVER

ART DIRECTION & DESIGN: NEWS PROGRAM INFORMATIONAL GRAPHICS

• CTV NATIONAL NEWS – FILTER FOCUS

NORTH AMERICAN SILVER

ART DIRECTION & DESIGN: NEWS PROGRAM INFORMATION GRAPHICS

• CTV NATIONAL NEWS – FILTER FOCUS

NORTH AMERICAN BRONZE

ART DIRECTION & DESIGN: 3-D PROMOTIONAL OR SALES KIT

• CTV: SAVING HOPE PRESS KIT

NORTH AMERICAN BRONZE

CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN

• CTV OLYMPIC BELIEVE CAMPAIGN

TSN (7 Awards)

WORLD GOLD

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

• TSN: CABBIE PRESENTS

WORLD GOLD

ENTERTAINMENT PROGRAM SPOT OR CAMPAIGN

• TSN OLYMPIC BELIEVE CAMPAIGN

WORLD SILVER

ART DIRECTION & DESIGN: OUTDOOR/ENVIRONMENTAL/TRANSIT STATIC CAMPAIGN

• TSN: GREY CUP OUTDOOR

WORLD BRONZE

STUNT PROMOTION: SPECIAL EVENT

• TSN RADIO: MIKE’S IN THE CAN

WORLD BRONZE

ART DIRECTION & DESIGN: SPORTS PROGRAM OPEN/TITLES

• TSN: FRIDAY NIGHT FOOTBALL

NORTH AMERICAN GOLD

STUNT PROMOTION: SPECIAL EVENT

• TSN RADIO: MIKE’S IN THE CAN

NORTH AMERICAN SILVER

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

• TSN: CABBIE PRESENTS

Space (5 Awards)

NORTH AMERICAN GOLD

CHANNEL HOLIDAY/SPECIAL EVENT SPOT

• SPACE – SHOCKTOBERFEST

NORTH AMERICAN GOLD

THEATRICAL FILMS SHOWN ON TELEVISION SPOT

• SPACE – HALLOWEEN DB

NORTH AMERICAN SILVER

MUSIC OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS

• SPACE – SHOCKTOBERFEST

NORTH AMERICAN BRONZE

DIRECTING

• SPACE – SHOCKTOBERFEST

NORTH AMERICAN BRONZE

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

• SPACE – HAUNTED THANKSGIVING MARATHON

BNN (3 Awards)

NORTH AMERICAN GOLD

DAYTIME PROGRAM SPOT OR CAMPAIGN

• COMMODITIES

NORTH AMERICAN SILVER

ON-AIR TYPOGRAPHY

• COMMODITIES

NORTH AMERICAN BRONZE

NEWS/INFORMATION PROGRAM SPOT

• COMMODITIES

Bravo (2 Awards)

NORTH AMERICAN SILVER

COPYWRITING FOR A RADIO SPOT

• BRAVO: POLITICAL ANIMALS

NORTH AMERICAN BRONZE

PROGRAM PROMOTION RADIO SPOT

• BRAVO: POLITICAL ANIMALS

MTV (1 Award) 

NORTH AMERICAN SILVER

BEST WORK NEVER SEEN

• MTV CANADA: MTV MOBILE APP

CP24 (1 Award)

NORTH AMERICAN SILVER

SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT OR CAMPAIGN

• CP24: PRIDE SPOT

Discovery (1 Award)

NORTH AMERICAN SILVER

ART DIRECTION & DESIGN: 3-D PROMOTIONAL OR SALES KIT

• DISCOVERY — SHARK WEEK CUPCAKE MAILER

About Bell Media

Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada’s #1 television network, and owns and operates 30 specialty channels, including TSN, Canada’s #1 specialty channel, and RDS, Canada’s #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the TheLoop.ca by Sympatico, and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

– End –

For more information:

Tonia Addison, Bell Media, 416.384.2194 or tonia.addison@bellmedia.ca

Emily Young Lee, Bell Media, 416.384.4633 or emily.younglee@bellmedia.ca