Montréal, September 26, 2019 – Bell Media, Canada’s leading content creation company, and Stingray (TSX: RAY. A; RAY. B), a leading music, media, and technology company, have partnered to introduce AUDIO360™, an advanced, multi-platform audio sales solution that brings together brands and consumers through the power of sound. AUDIO360™ gives brands access to 22 million weekly Canadian listeners across an unrivaled multi-platform audio offering.
AUDIO360™ is designed to meet the needs of Canadian advertisers looking to connect with Canadian listeners. AUDIO360™’s multi-platform approach connects brands with their target listeners on the right audio platform, across the right channels, at the right moment in time.
AUDIO360™ is designed to reach, engage, and influence Canadian listeners through:
- Digital streaming audio on the iHeartRadio Canada and Stingray Music apps
- Terrestrial audio on more than 200 Bell Media and Stingray radio stations
- Podcasts on the iHeartRadio Canada app
- Sponsorship opportunities across Specialty Audio
AUDIO360™ enables advertisers to target customized audio messages by grouping consumers according to “Passion Segments” based on shared personas and purchase intention data. These segments include Millennial Moms, Tech Savvy Urbanites, Foodies, Home Enthusiasts, Baby Boomers, and Cultural Influencers, just to name a few. The result is a personalized audio advertising experience for listeners and more effective, platform-agnostic targeting for advertisers. AUDIO360™ can also help brands build custom audience segments based on their core consumers’ unique listening habits and purchase intentions.
AUDIO360™ Sound Studio, the creative storytelling division of AUDIO360™, helps brands connect and influence listeners through customized multi-platform audio messaging that’s based on specific listening habits and interests of any target consumer segment.
“AUDIO360™ is a sophisticated audio advertising solution that combines best-in-class audience targeting and the country’s most extensive mix of multi-platform audio properties,” said Ryan Fuss, Senior Vice-President, Advertising Solutions, Stingray. “We are delighted to have combined our strengths with Bell Media in this groundbreaking partnership that helps transform listeners into consumers. Our combined unique scope of audio platforms and customized storytelling capabilities means audio advertising solutions at industry-leading scale. AUDIO360™ is truly audio everywhere.”
“We are excited to join forces with Stingray to deliver AUDIO360™. This partnership leverages the incredible reach of our vast ad-supported audio content, which aggregates more than 250,000 podcasts, thousands of streaming channels, and more than 200 Bell Media and Stingray radio stations, creating the most complete end-to-end audio advertising solution in the country,” said Perry MacDonald, Senior Vice President Sales, English Video and Radio, Bell Media. “In an increasingly sophisticated and ever-changing audio landscape, AUDIO360™ delivers creative, innovative and customized opportunities to better serve advertisers by reaching, engaging, and influencing listeners from coast-to-coast-to-coast like never before.”