Madison Keegan
Bell Media – Astral
Bell Media and TELUS Deliver New Live Connected TV Ad Inventory
– Bell Media expands live Connected TV ad inventory to Western Canada –
– Agreement marks the first broadcaster–BDU arrangement in Canada to bring live linear ad replacement to market –
– Agreement marks the first broadcaster–BDU arrangement in Canada to bring live linear ad replacement to market –
TORONTO (May 21, 2026) – Bell Media today announced a strategic agreement with TELUS to expand its Connected TV live advertising capabilities, enabling new inventory across TSN, CTV, and leading English-language specialty channels on the TELUS TV+ platform. The agreement extends Bell Media’s Connected TV Live into Western Canada, including live sports, and delivering national scale for advertisers and enhancing the viewing experience for Canadians.
Building on its industry-leading launch of Addressable TV in 2023, Bell Media continues to evolve its live Connected TV offering with expanded inventory, enhanced capabilities, and broader distribution beyond the Bell Fibe footprint.
“Bell Media continues to lead the evolution of Connected TV live in Canada. By launching with TELUS, we are extending our advertising solutions to Western Canada and enabling national scale for advertisers who want to reach audiences during live news, entertainment, and premium sports,” said Payal Gabrani-Bahl, SVP, Data and Advertising Products & Platforms, Bell Media. “This expansion unlocks new value for the entire ecosystem and delivers a more relevant viewing experience for Canadians.”
“We are excited to enable Bell Media to bring live ad replacement to TELUS TV+ for the first time. This launch introduces powerful new capabilities for advertisers and enhances the TV experience for our customers with more relevant, personalized advertising,” said Amit Nag, VP, Smart Home and Entertainment, TELUS. “We look forward to building on this momentum and driving continued innovation in Canada’s streaming landscape.”
This milestone marks the first agreement between a Canadian broadcaster and broadcast distributor to bring live linear ad replacement to market. The launch represents a significant step forward for the Canadian media ecosystem, enabling improved monetization opportunities, greater advertising precision, and a more personalized viewing experience.
Through TELUS, Bell Media’s live Connected TV inventory now reaches households across Alberta and British Columbia, complementing its established footprint in Ontario, Quebec, and Atlantic Canada.
The expanded offering leverages advertising technology and streaming delivery capabilities, combining the strengths of Bell Media, TELUS, and leading advertising technology platforms. Key features include seamless ad insertion within live streams, contextual and audience-based targeting, real-time campaign reporting, and full programmatic activation across major demand-side platforms (DSPs).
Bell Media will continue to explore opportunities to expand these capabilities to additional broadcasters and distributors across Canada, further advancing innovation in the Canada’s streaming and advertising landscape.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brands, CTV News and Noovo Info; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading audio app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. Bell Media is majority owner of global content distributor, Sphere Abacus, and is partner in Sphere Media, Blink49 Studios, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers.
Bell Media delivers end-to-end advertising through the Bell Marketing Platform, powered by Bell First Party Data, helping brands plan smarter, activate seamlessly, and measure campaigns to drive real business outcomes at scale. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
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