Madison Keegan
Bell Media – Astral
Bell Media and Tubi Announce Strategic Ad Sales and Distribution Partnership
– New growth partnership offers unmatched reach in premium video advertising in Canada, distribution of Bell Media FAST channels in Canada, and opportunity to co-produce content for global distribution –
TORONTO (October 23, 2025) – Bell Media and Tubi, Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s market-leading on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere Abacus, Bell Media’s international content distribution company.
The partnership brings together two audience-focused organizations with tremendous reach. Bell Media reaches 98% of Canadians every month, while Tubi has become one of the largest and fastest-growing free streaming platforms in the country. Today, Tubi reaches 1-in-3 Canadians over 18, with viewership skewing younger and more multicultural—over half are Millennial or Gen Z. The deal expands on the previously announced licensing and distribution pact between Bell Media and FOX Entertainment Global.
Under this agreement, Bell Media becomes the exclusive Canadian sales partner for Tubi, offering advertisers a more robust premium connected video inventory, and a unique opportunity to reach Tubi’s engaged audience through Bell Media’s established sales network and expertise. This partnership expands the reach and effectiveness of digital ad campaigns across the country, combining Tubi’s growing platform with Bell Media’s robust portfolio.
“Bringing Bell Media and Tubi together is a powerful growth partnership that furthers many of Bell Media’s key areas of focus: increasing opportunities for advertisers to reach Canadian consumers alongside premium digital video, expanding digital distribution for our content, and collaborating with strategic partners on globally resonant storytelling,” said Sean Cohan, President, Bell Media.
“Tubi is a global leader in free streaming, with over 100 million monthly active users and fast-growing momentum in Canada,” said Anjali Sud, CEO, Tubi. “This partnership is a win for Canadians, extending Bell Media’s iconic brands to Tubi’s highly engaged audience and giving advertisers access to viewers they can’t otherwise reach.”
The collaboration also sees the launch of Bell Media’s FAST channels on Tubi in Canada. The channels, which become available to Tubi’s Canadian audience later this year, include CTV News, TSN The Ocho, CTV @Home, CTV Laughs, The Mightiest by CTV, CTV Gridlock, and Corner Gas Channel.
About Bell Media:
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
About Tubi:
Boldly built for fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
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