Madison Keegan
Bell Media – Astral
Bell Media and WatchMojo Announce Exclusive Canadian Sales Representation Agreement
TORONTO (May 30, 2018) – Bell Media today announced it has entered into an agreement with Montréal-based WatchMojo whereby Bell Media will be the exclusive representative for WatchMojo’s advertising sales in Canada. Launched in 2005, WatchMojo is a video content producer and syndicator and one of the largest channels on YouTube. WatchMojo’s content focuses on pop culture, specifically music, TV, film, and video games with videos that include Top 10 lists, reviews, biographies, and more.
The agreement will create synergies for both companies and contribute direct sales revenue growth for WatchMojo, a video powerhouse with 25 million subscribers globally, and 100 million unique monthly viewers who watch each video for an average of 6 minutes on YouTube. All-time, viewers have spent 60 billion minutes watching over 10 billion videos.
“We look forward to developing this partnership with WatchMojo, a world-leader in brand-safe content,” said Kristie Painting, Vice-President, Digital Sales and Platforms, Bell Media. “WatchMojo is known for its secure content and it’s a great complement to Bell Media’s premium video environments and furthers our brand safe reach for advertisers.”
“We’re thrilled to be partnering with the industry-leading sales experts at Bell Media to take our advertising relationships to the next level,” said Matt McDonagh, Chief Revenue Officer of WatchMojo. “We’re looking forward to helping more advertisers build their brands through our millions of Canadian viewers.”
About WatchMojo
WatchMojo is one of the most successful media brands ever built on YouTube. Over the past 12 years the company has amassed over 25 million subscribers across all its channels. WatchMojo viewers have generated over 10 billion all time video views while clocking in over 60 billion minutes of watch time. WatchMojo owns and operates the tenth-largest channel on YouTube, whose Top 10 lists have become a pop culture phenomenon, generating over a billion minutes watch time each month. The company now counts 125 full-time and part-time employees in Montréal, New York City, Los Angeles, London, and around the world.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of more than 30,000 faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; owns a majority stake in Pinewood Toronto Studios, one of the largest purpose-built production studios in Canada; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
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