Bell Media Announces Long-Term Partnership with UNINTERRUPTED Canada, Expanding Athlete-Driven Storytelling and Content for Canadian Viewers
— December 11, 2019
– Bell Media becomes UNINTERRUPTED Canada’s exclusive Canadian media partner, securing a premium content pipeline for Bell Media’s TSN, Crave, and more –
– Partnership kicks off with the exclusive world premiere of original documentary ANYTHING IS POSSIBLE from Toronto Raptors star Serge Ibaka, Dec. 12 on TSN –
TORONTO (December 11, 2019) – Bell Media and UNINTERRUPTED Canada announced today a new long-term exclusive partnership, combining the unmatched power of Canada’s largest communications company and unparalleled media voice with the authenticity of UNINTERRUPTED’s athlete empowerment brand in Canada.
UNINTERRUPTED recently announced a partnership with multi award-winning artist and entrepreneur Drake to expand the brand into Canada. UNINTERRUPTED Canada is co-led by CEO Scott Moore and Chief Content Officer Vinay Virmani, and now partners with Bell Media to deliver the brand’s athlete-driven, long-form content exclusively to Canadian viewers on TSN, Crave, and Bell Media’s suite of CTV-branded platforms.
The partnership tips-off with the exclusive world premiere of ANYTHING IS POSSIBLE, an original documentary from UNINTERRUPTED Canada’s exclusive first-look deal with Toronto Raptors star Serge Ibaka, airing Thursday, Dec. 12 at 7:30 p.m. ET on TSN4.
In addition to ANYTHING IS POSSIBLE, the partnership sees Bell Media platforms premiere a multitude of original projects currently in the works at UNINTERRUPTED Canada, including KNEADING DOUGH CANADA presented by Tangerine Bank, a digital-first, six-episode series focusing on conversations with high-profile athletes about money and personal finances, and AVEC CLASSE presented by Holt Renfrew, which weaves Ibaka’s passion for basketball with his ahead of the curve flair for fashion off the court. Bell Media is also a partner on all UNINTERRUPTED multi-platform executions in Canada, including a multiplatform initiative, COURAGEOUSCONVERSATIONS.
The partnership also paves the way for original branded content opportunities, through brand integrations in UNINTERRUPTED Canada content distributed across the expansive reach of Bell Media’s industry-leading platforms.
“This new agreement reinforces Bell Media’s commitment to delivering the most sought-after content in the world,” said Randy Lennox, President, Bell Media. “Through our partnership with UNINTERRUPTED, Bell Media’s TSN, Crave, and our suite of CTV-branded platforms continue to be Canada’s prime destination for fans of great content, for premium brand partnership creation opportunities, and for athletes seeking an unmatched opportunity to amplify their unique stories.”
“We are very excited to partner with Bell and TSN,” said Scott Moore, Partner and CEO of UNINTERRUPTED Canada. “They share our enthusiasm about telling stories from the athlete’s perspective.”
Moore continues, “ANYTHING IS POSSIBLE is the perfect first project, and Serge Ibaka is the perfect example of someone who shares UNINTERRUPTED’s philosophy of being More Than an Athlete.”
“UNINTERRUPTED Canada brings together sports, culture, and creative content, shaping authentic, athlete-driven stories, making it a natural partner for TSN, Canada’s sports storytelling leader,” said Stewart Johnston, President of TSN and President, Media Sales and Marketing, Bell Media. “Together these two brands are brilliantly matched to provide Canadians with unfiltered access to the athletes that fuel their passion.”
“The long-term business success of any company relies on finding partners who share the same vision, and that is why Drake and I look forward to being a part of the evolving growth between UNITERRUPTED Canada and Bell Media,” said Adel “Future The Prince” Nur, Drake’s business partner. “This partnership really helps us bring special sports content to homes across Canada.”
Specific details on the rollout of additional UNINTERRUPTED Canada content will be confirmed in the coming months.
About UNINTERRUPTED Canada: UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, products, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play.
About Bell Media: Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. Bell Media also operates more than 200 websites; video streaming services including Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.