Bell Media Brands Team Up in Support of Annual TOY MOUNTAIN Campaign, December 6 and 7
— December 4, 2018
– CTV Vancouver, TSN 1040, 94.5 Virgin Radio, 103.5 QMFM, and BNN Bloomberg Radio 1410 lift holiday spirits by collecting new, unwrapped toys for children across Greater Vancouver ––
– Viewers and listeners are invited to drop off TOY MOUNTAIN donations during the two-day event at Surrey’s Guildford Town Centre –
VANCOUVER (December 4, 2018) – CTV Vancouver, TSN 1040, 94.5 Virgin Radio, 103.5 QMFM, and BNN Bloomberg Radio 1410 team up to deliver holiday cheer to families across Greater Vancouver through the annual TOY MOUNTAIN campaign in support of The Salvation Army. Beginning Thursday, Dec. 6 at 5:30 a.m. PT through Friday, Dec. 7at 7 p.m. PT, community members are invited to drop off new, unwrapped toys at the TOY MOUNTAIN activation located at Surrey’s Guildford Town Centre.
Throughout the two-day TOY MOUNTAIN campaign, CTV Vancouver personalities including weather specialist Marke Driesschen and community host Krissy Vann deliver live-on-location updates on CTV MORNING LIVE, CTV NEWS AT NOON, CTV NEWS AT FIVE, and CTV NEWS AT SIX. Live radio broadcasts will be delivered from Guildford Town Centre, featuring Vancouver’s favourite on-air hosts including 103.5 QMFM’s The Nat and Drew Show, 94.5 Virgin Radio’s Jonny, Holly, and Nira, TSN 1040’s Sekeres & Price, and many more.
"We are very thankful for the generous community that unites year after year to support the two-day TOY MOUNTAIN blitz," said James Stuart Hewson, Regional Vice-President, Western Canada, Radio and Local TV, Bell Media. "We’re proud to uphold this tradition with The Salvation Army to bring joy to children and families across the city this holiday season."
"We are so pleased to partner with Bell Media for this wonderful event," said Mike Leland, Divisional Secretary Public Relations and Development, The Salvation Army. "Sadly, the cost of living today in B.C. means many parents are forced to choose between paying bills or giving their children presents. Thanks to TOY MOUNTAIN, parents don't have to make that difficult choice, and thousands of children get to have their magical moment during the holiday season."
TOY MOUNTAIN sponsor Triple O’s will be on-site to serve breakfast to supporters who drop off a donation between 5:30– 10 a.m. PT.
The annual TOY MOUNTAIN campaign is upheld by the strong and longstanding partnership between CTV Vancouver, TSN 1040, 94.5 Virgin Radio, 103.5 QMFM, and BNN Bloomberg Radio 1410 and The Salvation Army providing collection and distribution logistics for the thousands of toys collected. TOY MOUNTAIN is sponsored by Alpine Credits and Surrey Honda.
About CTV News CTV News is Canada’s most-watched news organization both locally and nationally, and has a network of national, international, and local news operations. CTV News operations include CTV NEWS CHANNEL, BNN Bloomberg, CP24, and information programming, including CTV NATIONAL NEWS WITH LISA LAFLAMME, CTV NATIONAL NEWS WITH SANDIE RINALDO, W5, POWER PLAY, and QUESTION PERIOD. Flagship news sites include CTVNews.ca, as well as CP24.com and BNNBloomberg.ca, and are complemented by the CTV News, CP24, and BNN Bloomberg apps, and text-over-video product, ON THE GO, which provide a direct connection to Canada’s most trusted news anytime and anywhere. With a perspective that is distinctly Canadian, CTV News brings Canadians the international and domestic news stories of the day and is the #1 news organization in Canada.
About iHeartRadio Canada iHeartRadio, a best-in-class customizable digital listening experience and live events brand, is now in Canada through a partnership between Bell Media and iHeartMedia. A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM 104.5, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio. In the U.S., iHeartRadio has surpassed 90 million registered users, reaching milestones at a rate faster than Facebook or any other streaming music service. In addition, iHeartRadio’s registered user milestone does not account for the millions of listeners who tune into iHeartRadio’s live radio streams without registering.