Bell Media Confirms Record Sales for Super Bowl LVIII, Airing Sunday, Feb. 11 on TSN, CTV, and RDS

– New inventory just released for advertisers looking to get involved in the big game –
– Key advertisers for the networks’ simulcast of SUPER BOWL LVIII include FanDuel, Expedia, and Temu –
– FanDuel returns with the epic “Kick of Destiny 2” featuring NFL legend Rob Gronkowski –

TORONTO (January 31, 2024) – As Canada’s home for SUPER BOWL LVIII, Bell Media announced today record ad sales for the NFL’s iconic championship game, airing live from Las Vegas on Sunday, Feb. 11 at 6 p.m. ET on TSN, CTV, and RDS. In advance of the showdown between the Kansas City Chiefs and San Francisco 49ers, Bell Media confirmed that advertising inventory for SUPER BOWL LVIII is nearly sold out, with limited new inventory available for advertisers looking to have placement in the big game. “Our calendars are circled for Feb. 11 as audiences across Canada come together for this epic matchup for the Lombardi Trophy,” said Stewart Johnston, Senior Vice-President, Sales and Sports, Bell Media. “Not only is SUPER BOWL LVIII the culmination of a phenomenal NFL season, it’s also the most coveted position for advertisers to showcase their brands for Canadian viewers during TV’s biggest live broadcast of the year.” FanDuel and Expedia return as sponsors of the broadcast, while advertising partners showcasing creative during the game include PepsiCo, Questrade, Government of Ontario, TD, Kruger Products, L’Oreal, BMW, BMO, Hershey, Boston Pizza, Novo Nordisk, Toyota Dealers, Maple Leaf Foods, Intuit TurboTax, and Fidelity Investments Canada. New partners with a presence in SUPER BOWL LVIII include Temu, Canadian Kawaski Motors, King’s Hawaiian, and more. FanDuel’s live in-game SUPER BOWL ad, “Kick of Destiny 2”, returns as NFL legend Rob Gronkowski once again attempts to make a field goal live from Las Vegas during the SUPER BOWL LVIII pregame show. Bud Light signs on to present SC AT THE SUPER BOWL throughout the week as TSN’s NFL panel delivers on-site updates and analysis in SPORTSCENTRE. Ford of Canada becomes presenting sponsor of TSN’s DIGITAL SPORTSCENTRE during SUPER BOWL week, sharing content on-site from the festivities in Las Vegas. Special SUPER BOWL editions of the show, hosted by Marissa Roberto, premiere daily through TSN’s official Instagram account at 5 p.m. ET. Canada’s SUPER BOWL LVIII simulcast on TSN, CTV, and RDS features the premiere of new advertising creative from Kia, Osmow’s, Coca-Cola, Molson, M&M’s, and more.

About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 26 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 103 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.¹ Learn more at BellMedia.ca.

¹Based on total revenue and total combined customer connections.