Bell Media Congratulates its Partners on 19 Wins at the 2019 Media Innovation Awards

— November 29, 2019

– Bell Media partners took home 13 Gold Awards, four Silver Awards, and two Bronze across television, radio, digital, and out-of-home platforms –

TORONTO (November 29, 2019) – Bell Media applauds its brand partners, internal team members, and all those involved in the creation of the creative campaigns that garnered 19 wins at the 2019 Media Innovation Awards. Bell Media is a proud sponsor of the Media Innovation Awards which acknowledge the role media plays in the marketing mix while celebrating those responsible for the selection, deployment, and implementation of breakthrough media programs. Winners include Hershey’s Canada for bringing Autonomous Sensory Meridian Response (ASMR) to the masses with Reese The Movie: A Movie About Reese. The film had its world streaming premiere on Crave in June 2019, marking the first time that a movie created and produced by a brand debuted on the platform. Other winners include GE for the “Bring your kitchen to life” campaign in partnership with THE MARILYN DENIS SHOW, iHeartRadio’s partnership on the “Telus x SonReal” anti-bullying campaign, Brunet’s “The Fantastic Pharmacist” in association with Véronique et les Fantastiques, among others, see below for a complete list. “The recognition of these campaigns by the Media Innovation Awards demonstrates our commitment to our brand partners: to continually push campaigns to new levels of media innovation and creativity that also resonate with our clients, viewers, and listeners,” said Justin Stockman Vice-President, Brand Partnerships and Client Strategy, Bell Media “Congratulations to our partners and their teams, and to our in-house teams. We are proud to work alongside you in bringing your unique campaigns to life.” The full list of Bell Media’s Partners’ awards is below: Public Service - Best Use of Content - Best in Branded Content Gold -- TELUS x SonReal "No More" Public Service - Best Use of Media - Best in Audio Gold -- TELUS x SonReal "No More" Public Service - Best Use of Media - Best Integrated Campaign Silver -- TELUS x SonReal "No More" Best Use of Media - Best in Audio Gold – Brunet, The Fantastic Pharmacist Best Use of Media - Best in Out-of-Home/Ambient/Place-Based Media - Budget Over $100,000 Gold – Tangerine, Activating Raptors Best Use of Media - Best Integrated Campaign - Budget Over $250,000 Silver – Tangerine, Activating Raptors Niche Marketing - Best in Sponsorships Gold – Tangerine, Activating Raptors Products and Services - Best in Finance and Services Gold – Tangerine, Activating Raptors Products and Services - Best in Travel and Tourism Silver – Metrolinx, The Roadshow Best Use of Digital - Best in Augmented/Virtual Reality Gold – GE, Bring Your Kitchen To Life Best Use of Content - Best in Branded Content Gold – Hershey, Reese The Movie: A Movie About Reese Products and Services - Best in Consumer Goods Gold – Hershey, Reese The Movie: A Movie About Reese Best Use of Media – Best in Video Silver – Hershey, Reese The Movie: A Movie About Reese Best Media Insights - Best Disruption Bronze – Hershey, Reese The Movie: A Movie About Reese Best Use of Digital - Best in Data-Driven Marketing Bronze – Ikea, Bedtime Best Use of Digital - Best Use of Real-Time Data Gold – Ikea, Bedtime Best Use of Media - Best in Video Gold – Ikea, Bedtime Products and Services - Best in Retail Gold – Ikea, Bedtime Products and Services - Best in Automotive Gold – Toronto Pearson, Genesis Lands at Pearson

About Bell Media

Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. Bell Media also operates more than 200 websites; video streaming services including Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.

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