Bell Media Digital Begins 2013 as One of the Top Companies

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Toronto, ON (January 14, 2012) – For the second year in a row, Bell Media opens the page on a new year in the Top Five online video properties in Canada,  second only to Google (YouTube) in Canada for online videos viewed. Among key Canadian media companies in 2012**, Bell Media remains the #1 visited video entity, and viewers spend more time watching videos on Bell Media sites than on all key competitor sites combined.

“The numbers we’re seeing from the past year show the strength of programming and content offered across Bell Media sites,” said Steven Bickley, Executive Vice-President, Marketing and Business Development. “Bell Media is the clear leader in premium video content – full episodes, news, sport, live concerts and more – and we continue to gain momentum with our video audience.”

Bell Media also leads in Unique Visitors among media competitors, with sites welcoming an average of over 14.5 million visitors each month in 2012***. Unique Visitors increased in 2012 for CTV, E! Online Canada, and Bravo****. Bell Media is the seventh overall property in Canada for Unique Visitors, the highest ranking out of the key competitors.

Top 5 Video Properties in Canada based on Videos Viewed *****

1. Google Sites
2.  Bell Media
3. Dailtymotion.com
4. Vevo
5. Microsoft Sites

Top 10 Properties for Unique Visitors in Canada**

1. Google Sites
2. Microsoft Sites
3. Facebook.com
4. Wikimedia Foundation Sites
5. Yahoo! Sites
6. eBay
7.  Bell Media
8. Apple Inc.
9. Canoe Network
10. 10. Amazon Sites

About Bell Media Digital:

Bell Media Digital delivers the most popular news, sports, entertainment and lifestyle media in Canada through dynamic systems including Canada’s leading online video network, award-winning websites, user-generated content sites, mobile-optimized sites and apps. Bell Media Digital is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

– Bell Media –

*Source: comScore Video Metrix, Jan-Nov 2012 Monthly Average VS Apr-Dec 2011 Monthly Average
***Key competitors include: Shaw, CBC-Radio Canada, ROGERS, Canoe Network, Astral Digital, Corus Interactive, Postmedia Network, and The Weather Network Meteomedia
***Source: comScore Media Metrix, January-November 2012 Monthly Average
****Source: comScore Media Metrix, Jan-Nov 2012 Monthly Average VS Jan-Nov 2011 Monthly Average
*****Source: comScore Video Metrix, January-November 2012 Monthly Average

For more information, please contact:

Carolyn Fell, Bell Media Digital, 416.384.2817 or carolyn.fell@bellmedia.ca