Kaitlynn Jong
Astral – Bell Media
Bell Media Introduces Advertising on Award-Winning MyBell App
– New premium digital inventory connects business with Bell customers -
TORONTO (October 24, 2024) – Bell Media now offers advertising space on the award-winning* MyBell app. This dynamic addition to Bell Media’s premium digital advertising portfolio gives clients a unique opportunity to connect directly with Canadians.
This new offering provides advertisers with targeted display ads on the homepage of the MyBell app, delivering precision-targeted ads to Bell Mobility, TV, and Internet subscribers on both iOS and Android devices.
“This is a first-of-its-kind program in Canada and a major milestone for Bell Media as we continue to expand our digital advertising capabilities,” said Perry MacDonald, Vice President of Advertising Sales and Partnerships at Bell Media. “By integrating ads into the MyBell app, we are providing advertisers with access to brand-safe, premium inventory that reaches a highly engaged audience.”
Bell Media is breaking new ground in the Canadian retail media landscape, positioning Bell Media at the forefront of innovation in connecting brands through advanced digital solutions. MyBell app advertising opportunities are available through Bell DSP, other DSPs, or directly through Bell Media sales representatives. Both self-serve and managed service options are available, ensuring flexibility to meet the diverse needs of advertisers.
*2023 Webby People’s Voice Award Winner. Learn more.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
– Bell Media –
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