Adam Morency
Bell Media – Astral
Bell Media Introduces New Flexible Terms to Better Support Advertisers
– Strategy rolls out across TV, Audio, Digital, and Out-of-Home (OOH) to enhance advertiser agility for more impactful results –
To post this release: https://thelede.ca/8utlqs
TORONTO (August 5, 2025) – Bell Media announced today new, more flexible terms across TV, Audio, Digital, and Out-of-Home (OOH), making it easier for advertisers to plan and activate campaigns across platforms. With a growing cohort of clients leaning into multiplatform strategies, these unified terms streamline the buying process — driving greater efficiency, faster execution, and more flexibility. Cross-platform campaigns boost awareness, ROI, and efficiencies, and with Bell Media reaching 98% of Canadians every month, advertisers can deliver powerful impact at unmatched scale.
Effective immediately, the terms give advertisers more flexibility with shorter commitment windows, allowing for seamless planning and reduced risk. As well, advertisers gain access to specialist teams with platform-specific insights. With these new terms, Bell Media continues to be at the forefront of comprehensive reach, connecting with target markets, and driving business results.
Term Highlights include:
- TV flexibility: Change or cancel campaigns with 14 days’ notice (down from four weeks), enabling faster pivots in strategy and messaging
- New OOH flexibility tiers: New tiers are tailored to product types, 14 days on most digital and 30 days on static posters; half the previous notice period
- Audio and digital remains nimble: With seven-day notice, terms continue to offer unmatched speed to market
About Astral
Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising networks with a strategically located footprint spanning across the country. Astral offers six product lines: outdoor advertising, lifestyle networks, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
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